How to get industrial clients in 5 steps
Posted: Mon Dec 09, 2024 5:08 am
How to get industrial clients in 5 steps is a very complex process that requires 5 very defined steps to be implemented internally. Patience, focus and an adapted relationship will be key components to achieve this.
Due to significant behavioral changes in B2B markets, updating this sales process has become very relevant for many industrial companies.
For many companies, this means facing for the first time the need to go out and sell, develop a marketing idea connected to sales and, above all, understand the desired digital path or experience of their potential client.
At BtrueB we have worked kuwait phone number material on this process with many CEOs and Marketing and Sales teams through our Business Strategy Mentoring services and our Marketing Consulting . We share this article with our vision.
Although industrial companies continue to invest most of their efforts in “building loyalty” among existing customers and even creating barriers to exit, the pandemic and digitalization have significantly reduced loyalty levels.
Therefore, the renewal of the client portfolio on a cyclical basis is something already inevitable and even good due to the internal dynamism it provides.
Making this process operational within the culture and, above all, in the "must" of the sales and marketing team is the major challenge for industrial organizations that do not want to act only when they lose market share.
Since it is very likely that our most loyal customers have been considering the possibility of starting to work with a competitor of ours without us even knowing about it, we must take action.
This is happening due to the radical change in B2B or Industrial sales processes and also in the purchasing or acquisition of new industrial or B2B suppliers in recent years. We show it to you in the graph below.
Due to significant behavioral changes in B2B markets, updating this sales process has become very relevant for many industrial companies.
For many companies, this means facing for the first time the need to go out and sell, develop a marketing idea connected to sales and, above all, understand the desired digital path or experience of their potential client.
At BtrueB we have worked kuwait phone number material on this process with many CEOs and Marketing and Sales teams through our Business Strategy Mentoring services and our Marketing Consulting . We share this article with our vision.
Although industrial companies continue to invest most of their efforts in “building loyalty” among existing customers and even creating barriers to exit, the pandemic and digitalization have significantly reduced loyalty levels.
Therefore, the renewal of the client portfolio on a cyclical basis is something already inevitable and even good due to the internal dynamism it provides.
Making this process operational within the culture and, above all, in the "must" of the sales and marketing team is the major challenge for industrial organizations that do not want to act only when they lose market share.
Since it is very likely that our most loyal customers have been considering the possibility of starting to work with a competitor of ours without us even knowing about it, we must take action.
This is happening due to the radical change in B2B or Industrial sales processes and also in the purchasing or acquisition of new industrial or B2B suppliers in recent years. We show it to you in the graph below.