What is the trend in Industrial Marketing?
Posted: Mon Dec 09, 2024 5:11 am
The main trend in Industrial Marketing today is to create and optimize profitable omnichannel relationships with customers (active and potential), employees and based communities.
More and more industrial organizations are working internally and externally (from specific Industrial Marketing and Sales consulting services ) in this process of transformation malta phone number material and change in the way they relate.
This is especially important today, as more tangible assets such as products are commoditized very quickly and their differential value is increasingly ephemeral.
The concept of modern Industrial Marketing is moving towards a process that is increasingly "push" (proactive from the client) rather than "pull" (passive from the product), encompassing a role that is less and less tactical and more and more strategic.
Its new objective is to adapt traditionally "hieratic" industrial organizations to the pace of change in their market.
Today I share with you an article about the current trend in Industrial Marketing.
At BTRUEB we help develop business relationship strategies with B2B organizations and our experience specifically leads us to work more with industrial organizations, as we understand their strategic and cultural particularities very well.
We understand that historically the industrial world has optimized any type of process, calculation or cost very well but has never had the need to optimize the relationship with its active or potential clients.
What are the most trending aspects in Industrial Marketing for us?
We share them with you:
More and more industrial organizations are working internally and externally (from specific Industrial Marketing and Sales consulting services ) in this process of transformation malta phone number material and change in the way they relate.
This is especially important today, as more tangible assets such as products are commoditized very quickly and their differential value is increasingly ephemeral.
The concept of modern Industrial Marketing is moving towards a process that is increasingly "push" (proactive from the client) rather than "pull" (passive from the product), encompassing a role that is less and less tactical and more and more strategic.
Its new objective is to adapt traditionally "hieratic" industrial organizations to the pace of change in their market.
Today I share with you an article about the current trend in Industrial Marketing.
At BTRUEB we help develop business relationship strategies with B2B organizations and our experience specifically leads us to work more with industrial organizations, as we understand their strategic and cultural particularities very well.
We understand that historically the industrial world has optimized any type of process, calculation or cost very well but has never had the need to optimize the relationship with its active or potential clients.
What are the most trending aspects in Industrial Marketing for us?
We share them with you: