Why is Customer Analysis so important today? The increasingly unpredictable changes in the environment and the global standardization of products mean that competitiveness depends on the customer-centric mentality of the organization.
Without a doubt, and especially in B2B, activating your customers' vision is a fundamental tool to become specialists in customers rather than products.
At BtrueB , we are experts in B2B and lithuania phone number material Industrial Environments and we offer a specialized service in Customer Analysis . We work on the complete process of designing, developing and applying the conclusions of this analysis to the company's strategy.
Below we will talk about how to design a customer analysis, how to apply it and the importance of customer-centricity in B2B.
Nowadays, the typical isolated act of looking at Google Analytics, discussing with salespeople how they “see” our customers, or looking at sales and payment figures month by month, can no longer be considered good Customer Analysis.
At least in terms of achieving growth results, for example.
The goal of professionalizing and giving importance to Customer Analysis today is to systematically incorporate the customer's vision into the strategy and people, in order to have an advantage in decision-making related to innovation, investments, customer experience, etc.
This is especially important in B2B and Industrial environments where the relationship between a customer and a company (and also with its competitors) is very strong, so knowing their comparative point of view will be very valuable.
Furthermore, in the face of a new era of permanent change (which normally originates with the end consumer), we will only be able to arrive on time if our client (normally closer to the end customer, B2B2C) tells us about it.
For all these reasons, constantly incorporating the customer's vision and assessment of the experience provided by your company (and others) is vital to adapt.
We like to understand this process as inviting your client to sit at your table to assess whether what you are doing is helping them and to participate in their vision of what is happening.
