B2B Marketing. Everything you need to know
Posted: Mon Dec 09, 2024 5:20 am
With our article today, “B2B Marketing. Everything you need to know” we want to summarize the key aspects, for BtrueB , to take into account when you face the construction of a profitable and lasting relationship (B2B Marketing) with your B2B clients.
Contents hide
Marketing plan
7. B2B Marketing Examples
What is B2B Marketing?
B2B Marketing is the mentality and processes of professionalizing and enhancing the relationship between a company and its customers.
In recent years, B2B Marketing has been mexico phone number material differentiating itself from B2C Marketing, mainly in that the business client needs you to function (B2B Marketing), so they are likely to put more dedication and resources into their decision than the B2C client, who normally simply wants you.
Even though the acronym B2B is dehumanized in its form, the importance of people and emotions is vital in this form of relationship. Decision cycles are very long on average (more than a year) and several people are involved in the decision. B2B Marketing has to know how to confront each one with its message at the right time and of course seek long-lasting relationships to reverse the high costs of acquiring a client.
Another very important aspect, speaking of B2B Marketing today, is associated with the growing commoditization of the product in the face of the great empowerment of consumers with digital/information and logistics channels. This means that value propositions can no longer be based solely on having exclusive products, the best or the cheapest. They need much more, services, tools, etc.
At BtrueB we have our own way of understanding B2B Marketing (here) where the generation of trust throughout this entire cycle and people as well as the ability to introduce more and more digital contact points throughout the relationship are aspects that coincide in the companies that are doing it best.
Contents hide
Marketing plan
7. B2B Marketing Examples
What is B2B Marketing?
B2B Marketing is the mentality and processes of professionalizing and enhancing the relationship between a company and its customers.
In recent years, B2B Marketing has been mexico phone number material differentiating itself from B2C Marketing, mainly in that the business client needs you to function (B2B Marketing), so they are likely to put more dedication and resources into their decision than the B2C client, who normally simply wants you.
Even though the acronym B2B is dehumanized in its form, the importance of people and emotions is vital in this form of relationship. Decision cycles are very long on average (more than a year) and several people are involved in the decision. B2B Marketing has to know how to confront each one with its message at the right time and of course seek long-lasting relationships to reverse the high costs of acquiring a client.
Another very important aspect, speaking of B2B Marketing today, is associated with the growing commoditization of the product in the face of the great empowerment of consumers with digital/information and logistics channels. This means that value propositions can no longer be based solely on having exclusive products, the best or the cheapest. They need much more, services, tools, etc.
At BtrueB we have our own way of understanding B2B Marketing (here) where the generation of trust throughout this entire cycle and people as well as the ability to introduce more and more digital contact points throughout the relationship are aspects that coincide in the companies that are doing it best.