During these dates, anyone who is dedicated to Digital Marketing or B2B or Industrial sales wants to know “where the year will go”. At BtrueB we have our own experience and vision of B2B Digital Marketing but we still read a lot about other visions that enrich us and we want to share with you. Both the consulting firm Gartner and the software firm Hubspot are the ones that get the most right in B2B with their studies. Today with “What will be the B2B Digital Marketing trends for 2022 according to Gartner and Hubspot” we want to give you insights on B2B digital marketing trends for 2022.
Among the B2B Digital Marketing morocco phone number material trends for 2022, the first common idea is the need to seek greater interaction with the customer in order to improve their experience.
The digital explosion in the B2B world in these two years of pandemic and the other parallel changes have led to the emergence of new touchpoints in the experience that the B2B customer wants. Companies must recognize them in time to adapt. Therefore, the search for new digital touchpoints with the B2B customer in order to improve their B2B customer experience is a core reality of any vision for 2022.
The second basic idea is about generating connections, yes, but not only with clients. Also with collaborating employees, business partners and even social influencers. The concept of connection is opening up a lot in B2B Digital Marketing trends for 2022.
Starting from these two basic ideas, we went on to develop the visions of both Gartner (first) and Hubspot (later) with our comments.
B2B Digital Marketing Trends for 2022 According to Gartner and Hubspot
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