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15 Lead Magnet Ideas
Marketing tools
Table of Contents Hide
1 What is a Lead Magnet?
2 Which Lead Magnet to choose?
2.1 E-book
2.2 Audiobook
2.3 Planner
2.4 Video
2.5 TO DO List
2.6 Quiz
2.7 Audit
2.8 Application
2.9 Case study
2.10 Discount
2.11 Challenge
2.12 Webinar
2.13 Training
2.14 Sheets
2.15 Consultation
3 15 Lead Magnet Ideas - Summary
Finding new customers and then retaining them is one of the challenges of every business. There are many ways to attract the attention of the recipient. One of them is to use a Lead Magnet. Even if you haven't heard of it, you've probably used it more than once. In today's article, you will learn what it is and discover 15 ideas for an effective Lead Magnet for your business.
What is a Lead Magnet?
A lead magnet is a so-called customer magnet. It is an incentive in the form of a free service or product for a customer offered in exchange for leaving contact details, usually an email address. A lead magnet is used for two purposes. First, to collect data from a potential customer who is interested in our offer. Second, to arouse the customer's interest in our product and show them what they can receive for a fee.
What a lead magnet is and how to create one is described in detail in our previous article. You can read it here.
Which Lead Magnet should I choose?
Now that you know what a lead magnet is, it's time to present you 15 ideas that will be an effective magnet for your customer.
E-book
Many people still enjoy reading texts and find them enjoyable. E-books can be a very valuable lead magnet. Remember, however, that creating an e-book will require a lot of work and time. If you run a culinary business, a good choice would be to prepare a mini e-book with a few interesting recipes. In this way, you will interest the recipient, who may then be tempted to buy the full version of your work.
Audiobook
An audiobook will work just as well as an e-book. To reach users with the right magnet, you need to figure out whether your audience prefers written content, audio content, or videos. If you have an audience that likes to listen to audiobooks while walking or commuting to work, create a podcast for them, in which you provide interesting and educational content.
