Before we start our article, I would like to talk about a research by Think With Google, which is a guide for all of us . According to Think With Google, more than 70% of searches made especially from mobile devices result in a visit to an online store. In this respect, it is very important to do Local SEO Optimization .
Why Is Local SEO Necessary?
Local SEO work is a newer field of work in Turkey. The number of users who continue their work regionally in our country is increasing day by day. Here is why local SEO is necessary:
95% of the services or products accessed in our country yield results through local searches.
52% of searches on Google are local searches.
The number of people looking for local products and services using indonesia telephone number data search engines has reached 70%.
The rate of mobile device owners who access contact information of institutions through search engines is 75%
82% of local experiences on mobile searches result in the purchase of a product or service.
Local SEO makes competition easier and can be done at a lower cost.
All the statistics I mentioned above are valid for all types of businesses regardless of their scale. These statistics should be taken into consideration and necessary investments should be made.
How to Do Local SEO?
Local SEO work can be started with regional targeting. It can be continued with target audience analysis, keyword analysis and a business plan. Let's examine this work step by step.
Location-Based Title Tags : As is known, title tags are HTML elements that provide information about pages to search engines and users. If location information is included in these tags, Google bots can notice you. In this way, your chances of appearing in location-based searches will increase. You can become more visible with location-based keyword groups.
User-Friendly URL Edits : It is important for SEO studies that URLs are short, effective and contain the main keywords. In local SEO studies, local expressions should be included in URLs. This will provide positive returns.
Local Focused Keywords : Keywords are the most important element in SEO studies. The analyses performed while finding these words differ from local SEO studies. Geographically focused keywords should be selected in local SEO studies. You can see the top in search results with the right environment and keyword analyses. Focusing on long-tail keyword groups will also be more effective when determining locally focused words.
User-Oriented Content : All work aimed at users will be scored positively by Google. In Local SEO work, when creating content, user-oriented articles should be created and you should find solutions to the problems of your target audience.
Image Optimization : For websites, having a presence in image search results supports Local SEO optimization. By adding the right alt text and descriptions to images, higher rankings can be targeted in image searches. The size of the images added to the site should also be taken into consideration. You can use lazy load and browser caching features for image optimization.
Voice Search Optimization : Voice search technologies such as Siri and Alexa are working to increase user experience. Google also places great importance on user experience. Search engines are also increasing the importance they give to voice search results every day. Question-based searches and long-tail phrases will bring you to the top of the rankings. If you want to increase the usage of your website, you can connect with customers and help them with chatbots by adding live chat.
Internal Link Optimization : There should be an order on websites. Users should always see this targeted hierarchy system. This order can be used to both increase user experience and to direct users to take action. This hierarchy can be created with methods such as contact forms, phone numbers or maps. Internal links within the site can also be made to attract the attention of Google bots and ensure that users spend more time on the website.
Mobile Optimization : One of the most important issues for Google in recent times is mobile optimization. It is important for the images and texts on the sites to work smoothly on mobile versions. Therefore, mobile optimizations are of vital importance.
Utilizing Local Resources : You can make your brand more visible by using local guides that provide regional services. This is an example of off-site SEO work. By obtaining strong local backlinks, you can be more accessible and get a rise in search engine results.
Advertising and promotion methods are also very effective in Local SEO work. Paid advertising can increase search engine performance. You can do advertising on social media or other areas.
Social Media Management: Controlling and using social media accounts is very important in local SEO work. You can reach your target audience through these channels and interact with them. You can also improve user experiences with the communication you establish.
Comment Interaction: Comment sections on websites are one of the communication channels that allow site owners and users to meet. Effective use of this channel will support SEO efforts and reflect its returns positively.
The steps I mentioned above are very important for Local SEO. If these topics are kept at optimum levels, the opportunities they create for businesses will be that much better. I wanted to examine the subheadings that I wanted to emphasize in my article separately. Let's get to those headings. NAP, which is the most important part for Local SEO work.
What is NAP and How to Use It Effectively?
NAP (Name, Address, Phone Number) is the name given to all of the name, address and phone number information of institutions. This information is very important when reflecting the presence of companies on the internet. Because these tools will allow you to communicate with users.
NAP is very important for organizations that want to rank high in local SEO, or local organic search results on Google. When listing companies in geographic searches, Google wants this information from companies to be accurate. Google, which values user satisfaction, does not welcome errors in this section. Google wants to verify your legitimate and valid addresses by applying the cross-examination system of the information it receives from various websites. These mistakes, which are wrong both in terms of SEO and logic, should be avoided. Who wants to present their own information incorrectly?
In order for you to be a trusted site by Google and for Google to rank you higher, it is very important that the information in your accounts on social media platforms such as Facebook and LinkedIn is accurate. They should all be the same and accurate so that Google does not report it as an error in the cross-scans it performs.
Google My Business Registration
Google My Business, also known as Google My Business, is a tool developed by Google for small businesses that provide local services. With this service, users can get detailed information about businesses through Google. Each business must also complete a GMB registration for regional visibility. It is very important that the information entered is accurate in order to use this system.
It makes your contact information and website information more visible on your GMB profile. You can also add exterior and interior images of your business to create a corporate look. You can also increase customer loyalty and become more visible by interacting with customer reviews in visual optimization.
If your business does not have a Google My Business registration, you can start one for free here . You can contact an SEO agency for professional solutions.
