For Many Businesses, The First Step For Content Is Intake – Someone Requests An Asset, And The Team Figures Out What But For Content And Marketing To Thrive, Flip The Script On The First Step By Building Content As A Strategic Function.among The Reasons:without A Strategic Content Creation Process, You Never Truly Know How Expensive, Cost-effective, Or Impactful Your Content Is.
By Focusing On The Content And Then How It Feeds Into The Digital norway phone number resource Experiences, You Ensure The Best Content Connects To The Most Optimal Experiences.for Example, I Recently Consulted With A Global Consumer Packaged Goods Company That Sells Hundreds Of Products. Its Creation Process Consists Solely Of Digital Marketing Teams Serving The Content Needs Of Product Marketing Teams.
The Vice President Of Marketing Proudly Told Me They Spent $ Million A Year On Content. I Asked, “is That Good?” He Didn’t Know.your Business Challenge In : Act Like A Media Companyas Business Managers, You Must Get Your Arms Around This. And Soon. Developing A Standard, Operational Model For Content Helps You Track Not Just How Much You Spend But How You Plan, Activate, And Measure All The Content Produced.