Visuals for the book for download (zip, 62 MB)
Includes: cover, book mockup, author photo, selected illustrations, book photo, several double-page spreads
. We will deliver additional materials upon request.
Book contents
Architecture marketing finland telemarketing strategy , how to prepare it and manage it effectively
Architectural office management and marketing , clients and working with them
Content strategy
Visual presentation
Websites
Social networks as a tool for business success
Public relations and media communication
Artificial intelligence and its use in marketing
Marketing Glossary for Architects and Designers
Bibliography and other resources
The author of the book
is PhDr. Radek Váňa, Ph.D.
He graduated from the Faculty of Arts at Charles University. He worked as an editor of the magazine Architekt, then as editor-in-chief of the professional media Stavební fórum and Fórum architektury a stavitelství. He has published more than 800+ articles in most domestic architectural and specialist magazines. Since 2003, he has been working in PR and communication. He later used his media experience as a freelancer in managing marketing and PR campaigns. In 2009, he founded the marketing agency Idealab, specializing in the field of architecture, design and the real estate market. He lectures on marketing and communication skills for designers. Radek has prepared dozens of publications, is the author of several books, a podcaster and publisher of the magazine ARCHIZOOM.
Illustrations
Patrik Antczak is the author of the original illustrations in the book. He belongs to the young generation of Czech artists and has a distinctive visual and content style.
Graphic design
Jana Vahalíková works in typography, corporate style, book design and exhibition graphics. She graduated from the Academy of Fine Arts in Prague in the studio of Jan Solpera. Since 1997, she has been collaborating with Studio Marvil and preparing book titles for renowned Czech publishing houses. She is the recipient of the Arna Sáňka Award, several awards in the Most Beautiful Czech Books competition and the recipient of the Red Dot Design Award 2010.Podcasts & B2B marketing
One way your company can reach its potential customers is through B2B podcasts, which we specialize in at Idealab .
B2B blogging
This communication can begin with B2B blogging, which will gradually be supplemented by podcasts: either as audio only or in the form of video podcasts.
B2B blogging is a type of blogging specifically tailored to business-to-business relationships. It focuses on how two businesses can work together to deliver products or services more effectively or efficiently. Through B2B blogging, you can introduce your company and its services and products to other businesses who could potentially become partners or clients.
