Your Web Project: What Do You Need to Know?
Web Analytics
Qualitative Investigation for Your Web Project: What Do You Need to Know?
Investing in a qualitative survey to improve your website and – in general – your online presence is a good idea. Because in this way you look at the work done from a different and detailed perspective. Excluding that which is the distortion linked to a short-sighted vision of your work.
This means, in a nutshell, having a different opinion to Portugal Phone Numbers improve what seems perfect to you . It happens, after working for days (maybe months) on a project everything seems easy and intuitive.
The website is easy to navigate, user experience and accessibility issues don't seem serious (although search console does flag them). And the company blog topics are always interesting.
But is that really the case? In reality, a qualitative survey can help you improve your general work , the one related to the editorial plan but also to usability and user experience. Do you want to delve deeper into the topic?
Table of Contents
What is qualitative research or investigation?
Why engage in qualitative research?
Methods for obtaining useful data from users
Is qualitative research indispensable?
What is qualitative research or investigation?
By qualitative research (also known as research) we mean a set of theories and techniques useful for gaining in-depth knowledge of the opinions of a small number of people.
It is in contrast to quantitative research in which the conditions are reversed: there is more attention to the number of feedbacks than to the depth . To better understand the concept that underlies this type of research we must take into consideration the qualitative method that forms the basis of sociological research techniques and that, in fact, does not use mathematical and statistical models.
The basic principle (…) is that it is not important to describe or predict something in relation to large numbers, but rather to want to investigate in great depth a single aspect, case, question, trying to obtain as much information as possible on the matter.
Wikipedia
So, with qualitative research we focus our attention on the deepening of opinions and intentions. While quantitative research uses mainly multiple choice questionnaires as tools, qualitative research finds reference in interviews , focus groups, remote observation and ethnographic participant. Here are some quick concepts to always remember.
What is meant by qualitative research?
This is a method of analysis that favors quality information over large numbers. It can drill down into a specific aspect to shed light on a single detail that will help you direct your analysis.
What is the role of the researcher?
The researcher must choose the ideal tool to collect information, put together the data and use it to best contextualize the information. In order to obtain noteworthy results.
What are the useful tools?
Qualitative research is based on the use of techniques that do not limit the opinion of the people involved to predefined choices. Just as would be done with quantitative research.
Why engage in qualitative research?
Qualitative research, by its very nature, tells you how people broadly describe an aspect you want to investigate . But you can’t (or couldn’t) use this information to decide whether to make a substantial change. Investing in qualitative research, however, means getting useful data.
You can use the survey to find out what your audience thinks about your work. This is also important information that must flow into that funnel also composed of quantitative data related to the use of different platforms. Google Analytics , Search Console , Pagespeed Insight , Google Optimize : these platforms provide raw data that a good data analyzer must interpret.
