[Table of Contents] [ Hide ]
1. Consider your strategy
1.1 Clarify why you are creating an email newsletter in the first place
1.2 Think about how to increase the value of your email newsletter
2 2. Create a contact list for your email newsletter
2.1 Create an actionable email newsletter form
2.2 Placing the form on your website
2.3 Notify visitors to sign up for email newsletters
2.4 Promote your newsletter sign-up form on social media
3 3. Send effective email newsletters that your readers will love
3.1 Create a design that matches your brand
3.2 Creating a template
3.3 Understand the source of your email newsletter content
3.4 Start with the most important information
3.5 Position your CTA button
3.6 Decide on the subject and sender
3.7 Prepare text email for multipart delivery
3.8 Check for legal compliance
3.9 Include necessary information in the footer
3.10 Conduct a test broadcast
3.11 Transmission
3.12 Effect verification
4. Summary
1. Think about your strategy
First, clarify why you are creating an email newsletter.
Before you create an email newsletter, you need to have a clear goal and petroleum manufacturers email lists plan how to achieve it. If you want to achieve long-term results from your email newsletter (profits, customer retention, etc.), it needs to have more value than just being a regular notification.
So before you send your first email, you need to decide on your email strategy, just like you probably did when you decided on the direction of your website or the editorial direction of your blog.
Let's start by answering the following questions:
Who are you emailing? (What is your target list and what are their needs?)
What is your goal with the email newsletter? (e.g., attracting visitors to your website, increasing sales, improving customer relationships (CRM), cultivating loyal customers, etc.)
What will you be sending out to your newsletter recipients? (e.g. exclusive content, new blog posts, promotions, updates, etc.)
How often will you send out emails? (weekly, monthly, quarterly, etc.)
What value do readers get from your newsletter? (Why should they subscribe?)
First, clarify the goal of creating and delivering the email newsletter. Next, think further about the specific content and operation strategy. By clarifying these points in this order, you can create an email newsletter that readers will want to read.
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Think about how to increase the value of your email newsletter
If you send your newsletter without considering the above strategies, it may be considered unwanted, or spam. Since you are taking the time and effort to create your newsletter, you want to make sure that your readers will open it as soon as they see your sending address.
To do this, you need to make your email newsletters valuable and send them regularly.
Establish a fixed sending frequency (e.g. every Monday, the first Thursday of every month, etc.)
Create great content and appeal to your readers
Understand the tone, look and content that fits your brand
Differentiate yourself from your competitors
2. Create an email contact list
Next, find the right readers for your newsletter. There's no point creating a newsletter without a mailing list to send it to. Here are some tips to help you get started on building your newsletter list.
Create an actionable email newsletter form
The first step is to create an opt-in form. Opt-in means getting consent to subscribe to your email newsletter. Without this, you won't be able to collect contact information from your website visitors.
When considering the copy and CTA to include in your opt-in form, keep the following in mind:
Ease of understanding: Make it clear what value your newsletter will bring to your readers and how often you will send it. Make sure you are capturing the intended target audience of your newsletter readers.
Remove obstacles to registration: Collect only the bare minimum of information required, such as an email address and a name. Adding extra steps increases abandonment rates.
Final check: Implement a double opt-in system to make sure people really want to subscribe to your newsletter and that they signed up with the correct address.
Put the form on your website
Once you've created your form, you'll need to post it on your website and prepare to actually collect email addresses.
Be aware of the flow of all users and find the balance between presenting the form to as many target users as possible. If you display it in a way that impairs the user experience (such as displaying it as a pop-up after visiting the site or displaying an aggressive flow), it may have a negative impact on your ranking in search engines such as Google.
