Video: Rand Fishkin and Danny Sullivan's Exclusive Interview
Posted: Mon Dec 09, 2024 9:27 am
First of all, we would like to wish all SEOZEO readers a happy holiday! As a humble holiday gift from our team, we were finally able to translate one of the most popular videos shot at SEOmoz studios , this 30-minute interview with Danny Sullivan and Rand Fishkin at mozPlex before the SMX conference.
As you know, Danny Sullivan, the founder and writer of Search Engine Land , one of the world's first SEO & SEM blogs , is a very important name for the SEO world. In a sector with rapidly changing dynamics like SEO, sharing a video recorded in June may not seem very logical. However, we thought that this source, which touches on many important topics, especially the echoes of the Penguin update, should be translated into Turkish, no matter what the date . This video, which we prepared as a result of our synchronization and translation team spending hours and cups of coffee in our office, is on SEOZEO for the first time in Turkey!
In my personal opinion, it is one of the most entertaining conversations about SEO, as well as Danny's own personal goals and social networking revolutions . In order for you to understand whether this 30-minute video is worth watching or not, let's talk about the questions asked in the video in 10 items.
Penguin update results and whether the update really brings quality results
The launch of Google+ and an assessment of its current success. How Google+ can be a step forward for SEO
A chat about blog networks and SEO agencies that Google recently removed from its list
Google Shopping's paid components and Google's policy of not charging users
Google Places moving to Google+ Places and what to expect in the future
The future of Marketing Land and SMX conferences , added to Search Engine Land
A nice chat about the future of Danny Sullivan's new agency, Third Door, and the industry
Can other search engines replace Google? Why do users prefer Google?
Which sites may replace Facebook in the future and why users prefer Facebook
Danny Sullivan's comments on Facebook and Google's financial valuations
I hope the titles excite you. There may be some synchronization and translation errors here and there. I watched this video a few times and made the necessary edits. I hope it will be useful for everyone!
From this stage onwards, we will definitely be adding the homeowner database Turkish transcript to all published videos. We hope that it will be useful for our visually impaired readers to be informed about the content of the videos through screen readers.
Transcript of the Speech in Turkish
Rand: How are you SEOmoz fans? Welcome to today's special Whiteboard Friday episode. Our guest today is Danny Sullivan.
Danny: Thank you.
Rand: For those of you who are isolated and don't know exactly, Danny Sullivan is the founder of Third Door Media, which operates Search Engine Watch, Search Engine Land, and the SMX conference series. He's also, in my personal opinion, one of the best reporters in tech right now. The best, in fact.
Danny: Oh, thanks.
Rand: I think so. Danny agreed to come on our show today and we're going to ask him some questions about the details. He actually said he'd answer any question we wanted to ask. Here we go. First of all, everyone's been wondering about Penguin. What do you think? Is this a success or a failure for Google? Do you think they're doing the listings fairly or the other way around?
Danny: It's hard to say. I've had a lot of people complain that this is the worst thing they've ever seen, that it's wiped out all the small businesses and the American economy is going to collapse. That's exactly what you're thinking. The backlash after the Florida update really hit me. I can't understand how Google, as they said after the Florida incident, intended to wipe out all the small businesses in America and how those businesses managed to survive for about ten years. I think Penguin probably targeted people who were already spamming Google. What you and I and people like Joe Wayland said to Google was, it's ridiculous to tell other sites that, oh yeah, use clean user tactics, build good links, and when you do that, you add a few blog links and it's a piece of cake. I think people got the wrong idea from those lists. I understand that, and I hope Google can fix their rankings and get them as high as they can go. That being said, I don't know if you would call these false results, but now there are some that have good results but have a history of spamming. Of course they're not going to go and say, "Hey, what's going on?"
Rand: Well, they won't say forums or messages.
Rand: Well, they don't make a fuss about it on forums or message boards.
Danny: Yeah. I think it doesn't have any impact for most people. When we did our show in London two weeks ago, there was a room full of SEOs and we asked them how many people were listed by Penguin. 3% raised their hands. We asked how many were successful with Penguin. Another 3% raised their hands. A lot of people were not impressed. I think what you see online, especially on forums, can have a very different effect on people. Google says Panda has been hit hard by this. But I'm sure you've heard a lot of people complain about it.
Rand: A lot of the big sites are complaining too, yeah.
Danny: Yeah. As for whether that's a success for Google or not... I don't know, there's still some spam out there. You can see that. When I said that to Matt Cutts, the head of Google's spam team, "You did this to stop spam, but everybody's still seeing spam," his response was, "We're trying to be careful and intervene where we need to intervene." I've been monitoring the sites that have been hit all the time, and it's really easy to spot the spammy profiles. And I hope we hear from Google soon that people who are down on Penguin aren't penalized per se. I think a lot of people have seen some kind of carryover effect where the networks or the links are broken. It's not because you're penalized. It's just because the votes you used to get don't count as much anymore.
As you know, Danny Sullivan, the founder and writer of Search Engine Land , one of the world's first SEO & SEM blogs , is a very important name for the SEO world. In a sector with rapidly changing dynamics like SEO, sharing a video recorded in June may not seem very logical. However, we thought that this source, which touches on many important topics, especially the echoes of the Penguin update, should be translated into Turkish, no matter what the date . This video, which we prepared as a result of our synchronization and translation team spending hours and cups of coffee in our office, is on SEOZEO for the first time in Turkey!
In my personal opinion, it is one of the most entertaining conversations about SEO, as well as Danny's own personal goals and social networking revolutions . In order for you to understand whether this 30-minute video is worth watching or not, let's talk about the questions asked in the video in 10 items.
Penguin update results and whether the update really brings quality results
The launch of Google+ and an assessment of its current success. How Google+ can be a step forward for SEO
A chat about blog networks and SEO agencies that Google recently removed from its list
Google Shopping's paid components and Google's policy of not charging users
Google Places moving to Google+ Places and what to expect in the future
The future of Marketing Land and SMX conferences , added to Search Engine Land
A nice chat about the future of Danny Sullivan's new agency, Third Door, and the industry
Can other search engines replace Google? Why do users prefer Google?
Which sites may replace Facebook in the future and why users prefer Facebook
Danny Sullivan's comments on Facebook and Google's financial valuations
I hope the titles excite you. There may be some synchronization and translation errors here and there. I watched this video a few times and made the necessary edits. I hope it will be useful for everyone!
From this stage onwards, we will definitely be adding the homeowner database Turkish transcript to all published videos. We hope that it will be useful for our visually impaired readers to be informed about the content of the videos through screen readers.
Transcript of the Speech in Turkish
Rand: How are you SEOmoz fans? Welcome to today's special Whiteboard Friday episode. Our guest today is Danny Sullivan.
Danny: Thank you.
Rand: For those of you who are isolated and don't know exactly, Danny Sullivan is the founder of Third Door Media, which operates Search Engine Watch, Search Engine Land, and the SMX conference series. He's also, in my personal opinion, one of the best reporters in tech right now. The best, in fact.
Danny: Oh, thanks.
Rand: I think so. Danny agreed to come on our show today and we're going to ask him some questions about the details. He actually said he'd answer any question we wanted to ask. Here we go. First of all, everyone's been wondering about Penguin. What do you think? Is this a success or a failure for Google? Do you think they're doing the listings fairly or the other way around?
Danny: It's hard to say. I've had a lot of people complain that this is the worst thing they've ever seen, that it's wiped out all the small businesses and the American economy is going to collapse. That's exactly what you're thinking. The backlash after the Florida update really hit me. I can't understand how Google, as they said after the Florida incident, intended to wipe out all the small businesses in America and how those businesses managed to survive for about ten years. I think Penguin probably targeted people who were already spamming Google. What you and I and people like Joe Wayland said to Google was, it's ridiculous to tell other sites that, oh yeah, use clean user tactics, build good links, and when you do that, you add a few blog links and it's a piece of cake. I think people got the wrong idea from those lists. I understand that, and I hope Google can fix their rankings and get them as high as they can go. That being said, I don't know if you would call these false results, but now there are some that have good results but have a history of spamming. Of course they're not going to go and say, "Hey, what's going on?"
Rand: Well, they won't say forums or messages.
Rand: Well, they don't make a fuss about it on forums or message boards.
Danny: Yeah. I think it doesn't have any impact for most people. When we did our show in London two weeks ago, there was a room full of SEOs and we asked them how many people were listed by Penguin. 3% raised their hands. We asked how many were successful with Penguin. Another 3% raised their hands. A lot of people were not impressed. I think what you see online, especially on forums, can have a very different effect on people. Google says Panda has been hit hard by this. But I'm sure you've heard a lot of people complain about it.
Rand: A lot of the big sites are complaining too, yeah.
Danny: Yeah. As for whether that's a success for Google or not... I don't know, there's still some spam out there. You can see that. When I said that to Matt Cutts, the head of Google's spam team, "You did this to stop spam, but everybody's still seeing spam," his response was, "We're trying to be careful and intervene where we need to intervene." I've been monitoring the sites that have been hit all the time, and it's really easy to spot the spammy profiles. And I hope we hear from Google soon that people who are down on Penguin aren't penalized per se. I think a lot of people have seen some kind of carryover effect where the networks or the links are broken. It's not because you're penalized. It's just because the votes you used to get don't count as much anymore.