With rising inflation, ongoing energy supply issues and rumours of an imminent recession, this year will not be a smooth ride, and even less so the fourth quarter.
Consumer sentiment is low, and with the cost of living rising, it's difficult to predict how consumers will spend their holiday budgets.
In this uncertain environment, there is one golden rule for advertisers when it comes to media planning and advertising strategy: don’t put all your eggs in one basket. Instead, diversify your media mix with as many acquisition channels as possible. This is the best way to meet the challenges of 2022 and maximize your results in Q4.
5 reasons that should convince you to include Outbrain Discovery as an essential acquisition channel in your media mix for the end of 2022 and beyond.
1. Get ahead of your competitors
Native advertising with Outbrain gives advertisers a leg up on the competition because you:
start engaging your audience and creating brand awareness at the top of the conversion funnel.
Run CPC campaigns and therefore only pay when a potential customer shows real interest in your product or brand.
Easily create audience segments to retarget in the coming months.
Avoid banner blindness with native ads that perfectly fantuan database match the appearance of the site on which they are displayed.
To take advantage of all the benefits of Native , it is essential to launch your campaigns today, before the period of high competition which generates a sharp increase in CPMs (cost per 1,000 impressions).
After all, search engine queries for Christmas-related items tend to increase steadily from August onwards. October will already be too late. Build your native strategy today.
2. Reach new audiences not reached by social networks
By advertising natively on the open web , you can extend your reach to audiences that visit publisher sites, such as news , sports, and entertainment sites. Consumers who browse the web and visit their favorite sites are generally in the discovery phase and therefore receptive to new services, products, and brands. With native ads, you can focus your strategy on top-of-funnel KPIs and generate a significant flow of inbound leads . Once qualified, these prospects will be “hot” and you will be able to more easily generate conversions as the holiday season approaches.
Yes, people spend a lot of time online outside of social media, and that's where you need to reach them:
More than 124 million American adults, or more than six in ten, read newspapers every week.
58% of adults aged 18 to 34 and more than six in ten adults aged 35 and over read a daily news newspaper.
70% of households with incomes over $100,000 per year are regular newspaper readers.
63 million adults access the content of these newspapers on their smartphone or tablet.
In France, Outbrain offers you a greater reach than social networks and reaches a population with greater purchasing power (source: Médiamétrie 2021).
Reach in millions of people
Outbrain = 46,676
Facebook = 43,876
Instagram = 31,276
Snapchat = 22,476
TikTok = 11876
CSP+ audience in %
Outbrain = 95%
Facebook = 94%
Instagram = 59%
Snapchat = 34%
TikTok = 16%
3. Forget third-party cookies and embrace contextual targeting
Third-party cookies are on their way out, and every marketer knows it. So why not prepare now for a cookie-free, privacy-friendly future? Build a media strategy today that will serve you well in the immediate future, but also in the months and years to come, and learn from it as early as possible to optimize later.
Outbrain is a pioneer in interest-based targeting, contextual targeting, and engagement-based targeting. We do not use intrusive third-party cookies .
You can use Outbrain's contextual data to optimize your native campaigns automatically and achieve your performance goals on the open web .
Try our automation solutions and get real results, without having to move mountains:
Conversion Bid Strategies (CBS): optimizes your campaigns based on conversions. You can choose from four CBS modes depending on your goals. Learn more
Engagement Bid Strategy (EBS): optimizes your native campaigns automatically and directly from your site-centric Google Analytics (GA) data, improving their effectiveness and therefore mid- and bottom-of-funnel results, all without third-party cookies. Learn more
4. Reuse your social ads on the open web
The native ad formats and campaign objectives of the Outbrain platform are very similar to the ads you can run on social media – no time wasted. You can use the ads you have already created on our premium publisher network and thus significantly expand your reach and strengthen your presence on the open web .
How? Simply reuse your creatives (text and images from your existing ads) with a few minor changes and distribute them natively – the first results should not be long in coming.
