And Aligns Audiences To Bigger

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But Do They Succeed?therein Lies An Inherent Challenge With Mixed Differentiation – Intentional Or Otherwise. It Often Amounts To Just Clever Ways Not To Say Much At All.storytelling Can Help You Differentiatestorytelling Often Shows Up In Content And Brand Marketing, Where It Lets You Tell Customer Experiences More Effectively Or Relate Your Brand’s Origin Story.

But Storytelling Also Works To Position Product Marketing macedonia phone number resource Differentiation. When Done Well, A Great Story Connects Themes Or Points Of View. It Aligns Those Views With The Marketer’s Desired Differentiators. Stories Can Help People Care About Things They Didn’t Know They Cared About.



Tech Vendor Sap’s Nine-part Podcast Series Searching For Salai Is A Great Example. The Content Campaign Supported The Launch Of A Product And Service Solution Called Leonardo, Which Combined Ai Technology, Blockchain, And The Internet Of Things.the Podcast Told The Story Of A Time-traveling Art History Buff’s Investigation Into (And An Interview With) A Mysterious Person Who May Be The Long-time Apprentice Of Leonardo Davinci.