Turn A Webinar Into An Article.yes, These Are Content Repurposing Opportunities, But They’re Also Ways To Discover New Formats Or Distribution Channels. Add Content Accoutermentsmaybe You’ve Met Your Publishing Deadlines By Skipping Small But Important Aspects Of The Content – Timestamps, Episode Descriptions, Captions, Customized Excerpts, Meta Descriptions, Etc. Wait, You’d Never Do That, Right?ok, Let’s Say You’ve Inherited A Program Where Those Elements Weren’t Understood Or Valued. Maybe Your Predecessor Felt Their Absence Wouldn’t Affect Content Performance Or Even Be Noticed.
After All, If Someone Fails To Write A Caption, The Public-facing new zealand phone number resource Page Doesn’t Say “caption Needed Here” (Unless Something’s Gone Very Wrong).even With The Best Intentions, You Typically Don’t Have Time To Go Back And Finish Adding Those Content Accouterments. And If No One Tracked Which Assets Need These Little Content Updates, The Task Takes Even Longer.try This Approach To Tackle The Updates During Your Slow Time:create A Checklist Of Must-have Items For Each Content Asset Type.
Decide On The Period You Want To Address (Last Six Months, A Year, A Set Of Years, Etc.)create An Inventory Of Assets That Need Review.review Each Item For All The Necessary Elements And Check Them Off As Completed. Bonus: Onboard Short-term Staff For Potential Year-round Worki’ve Heard Companies Say They Resist Bringing In Interns Or Other Temporary Staff Because, By The Time They Get Up To Speed, They’re Almost Ready To Leave. Yet The Investment Can Be Worth It If You Take A Long View.