Generally speaking, we can define 4 types of landing pages:
Lead generation page: Requires users to provide their contact information in exchange for an offer or valuable content.
Sales or Product Page: Promotes a specific product or service and encourages users to make a purchase.
Webinar or event page: Invite users to register and attend a webinar, event, or conference.
Download or login page: Offers visitors the ability to download content, such as an ebook or guide, in exchange for their contact information.
Now let's move on to the central part of this article and see which functions cannot be missing when creating a landing page.
What are the key ingredients for effective landing pages?
Below we report 10 points derived from the analysis of several effective landing pages ; in general they are all characteristic elements of a good persuasive presentation.
1.Hero section
Hero refers to the first portion of the page that the user will netherlands whatsapp number data see once they land, usually represented by an image or video with an attached title, a slide or other composite elements of text and image.
This part is fundamental because, according to studies by the Nielsen Group , it often happens that users abandon web pages within the first 10-20 seconds of the visit (even less).
The hero section is one of the most important parts of landing page creation: here you have the opportunity to stop the visitor and clearly communicate 4 essential things :
What do you offer?
Because you are different from your competitors.
What are the main benefits your product/service offers.
How to start using the product or service and what you would like the user to do once they land on this page
Usually the first 3 points are represented by a strong headline that contains the USP (Unique Selling Proposition) and a subtitle, while the fourth by a CTA (call to action) that allows the user to immediately perform a specific action of your choice.
This section has a huge impact on the conversion of the visitor, or make him leave even before giving your product/service a chance.
Here it is important to have a CTA (Call to Action), so as to immediately give the user the possibility to convert if they were already intending to do so, saving time.
