For the B2B sector, we recommend that you start with a generic campaign around your brand to position it and once it is in the consumer's mind, you can carry out another campaign focused more on a specific product or service.
2. What keywords do I want to rank for?
Keywords are essential for your company's positioning . For example, if your company revolves around ERP, it is obvious that the words “ERP” and “management software” should appear, since that is what you offer.
Analyzing your competition is a good way to see what keywords they are using and which ones you might be interested in using as well.
3. Who am I addressing?
Having a clear idea of your target audience is essential to creating a good message . You will not speak to a supplier in the same way as you would to an end customer. It is important that you have a clear idea of your Buyer Persona and that the advertisement is designed exclusively for them.
For example, it understands what problems and needs you have in order to offer you exactly what can help you solve them.
4. What message do I want to give?
This question is somewhat related to your objectives and what you intend to achieve with this campaign. How do you want your clients to see you? What image do you want them to have of you and your brand?... The message is very important to make clear who you are and what you do .
But remember, SEM campaigns have a limited number of words , so you will need to be very concise and direct .
We recommend that you write a description of your product, service or brand of no more than two lines.
5. Type of Call To Action ?
Calls to Action are essential for a user to click on the ad . At the end of the message indonesia telegram data you can add “Contact us!”, “Visit us!”, “Let’s talk?”, in this way you encourage your potential clients to click on the ad.
6. Where will you link the ad?
It is important that you choose carefully where you want the ad to take users ; to the home page of your website, to the services section, to who we are, or to a landing page with a form to obtain their data.
You see that the options are endless, so we recommend that if it is a generic campaign about the brand, you first link that ad to the website's home page . However, if it is a specific campaign, it is better for the link to direct to a specific part of your website or landing page .
7. Should I create a landing page or is the website enough?
Linked a bit to question six, creating a landing page can help you add a form and obtain customer data to increase your database .
However, we only recommend landing pages for specific campaigns where you can offer valuable content to your user, such as discounts, ebooks, infographics, exclusive content, etc.
