How to Advertise on Instagram: Guide to Making Effective Ads in 2024
Posted: Tue Dec 10, 2024 6:48 am
Advertising on Instagram is the new way to reach an audience that is increasingly less tolerant of conventional ads.
This social network has millions of active users with very diverse profiles, so advertising here as a company or brand can be interesting for almost any type of client to boost business.
But these users will only react as we zalo phone number data want if we offer them personalized advertising, based on their real characteristics, interests and behaviors.
By targeting our audience directly, we all win:
We because our resources are well used
They, by seeing advertising that they find interesting and relevant, which can later be translated into a purchase
Advertising on Instagram is not as complicated as you think and in this guide I will teach you the essentials you need to know to take your first steps and successfully achieve your goals.
First we will look at the practical technical part and then the strategic part, since it is not enough to just know how to create ads.
What I mean by this is that our advertising on Instagram must also be effective , that is, it must achieve results in line with our objectives in the marketing plan. Shall we begin?
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Table of Contents
How Instagram Ads for Business Advertising Works
If you own a business but have never been interested in the online world, the first thing you should do besides a website is to open a Facebook page for your company.
Even if you are only interested in Instagram and don't want to advertise on Facebook, you will need it, even if you don't use it as a page.
As you may know, Facebook bought Instagram in 2012, so the two platforms are closely related internally.
Facebook is very interested in companies wanting to invest in their advertising, so they have gradually been adding more features to offer a more complete and positive experience.
In this way, companies that have already tried it want to repeat it and, at the same time, new ones join.
Difference between an Instagram promotion and an ad
There are two main ways to advertise on Instagram. The first and simplest is through the 'promote' button.
In order to do this, we must have a business or creator account on Instagram linked to our Facebook page.
Once this is done, we will choose the post we want to promote on Instagram and click the button.
Instagram itself will take us through a series of very simple and intuitive windows to configure the characteristics of the promotion.
This social network has millions of active users with very diverse profiles, so advertising here as a company or brand can be interesting for almost any type of client to boost business.
But these users will only react as we zalo phone number data want if we offer them personalized advertising, based on their real characteristics, interests and behaviors.
By targeting our audience directly, we all win:
We because our resources are well used
They, by seeing advertising that they find interesting and relevant, which can later be translated into a purchase
Advertising on Instagram is not as complicated as you think and in this guide I will teach you the essentials you need to know to take your first steps and successfully achieve your goals.
First we will look at the practical technical part and then the strategic part, since it is not enough to just know how to create ads.
What I mean by this is that our advertising on Instagram must also be effective , that is, it must achieve results in line with our objectives in the marketing plan. Shall we begin?
You may also like:
The 65 best digital marketing blogs in SpanishThe best online video editing courses in SpanishTable of Contents
How Instagram Ads for Business Advertising Works
If you own a business but have never been interested in the online world, the first thing you should do besides a website is to open a Facebook page for your company.
Even if you are only interested in Instagram and don't want to advertise on Facebook, you will need it, even if you don't use it as a page.
As you may know, Facebook bought Instagram in 2012, so the two platforms are closely related internally.
Facebook is very interested in companies wanting to invest in their advertising, so they have gradually been adding more features to offer a more complete and positive experience.
In this way, companies that have already tried it want to repeat it and, at the same time, new ones join.
Difference between an Instagram promotion and an ad
There are two main ways to advertise on Instagram. The first and simplest is through the 'promote' button.
In order to do this, we must have a business or creator account on Instagram linked to our Facebook page.
Once this is done, we will choose the post we want to promote on Instagram and click the button.
Instagram itself will take us through a series of very simple and intuitive windows to configure the characteristics of the promotion.