Yes, content continues to be the main actor of any marketing strategy and it is even more so in the digital one because if we do not think about it for the exact audience we are addressing, we have already lost from the start.
Creating ads that are highly targeted and make a promise to users is always the way to achieve your goal.
The ad, depending on the format, is made up of various parts that are completely customizable. So what should never be missing?
Simple and clear text: that winks at the target/audience new zealand whatsapp mobile phone number list and convinces them to take a certain action. Generally, promising promotions, discounts, freebies has a certain appeal.
Using sensational tones pays off at the beginning but if you don't keep your promise, it becomes a brand reputation problem to solve.
Clearly stating what what we sell is for and what we offer is certainly a good approach.
In the case of selling software (example above), promising a free demo is a good strategy.
Creativity: it must be as immediate as possible. The user does not have to think too much to understand what it is about.
If the company sells a professional cleaning service, we immediately show a team of cleaning professionals at work, for example.
Then there is the dilemma of using photos, graphics or videos for an ad. Videos are certainly the most appreciated content by users and must be made with a maximum duration of 30 seconds, considering that the average LinkedIn user watches it for 7 seconds.
This tells us that it is necessary to show everything essential in the first 7-15 seconds.
CTA – call to action: even if here we have our hands tied a bit by the CTAs imposed by the platform, we must choose the one that best represents what we are offering.
Link Title and Description: These are 2 additional fields that are quite interesting to try to summarize our offer and the reasons why the user should click on it. Let's use them wisely!
The preview of the ad will certainly give us a clearer vision of how it will appear to the user, target without forgetting to check how it will also be in the mobile version.
