Start by offering a list of the main services/products so that the user can say what they are interested in.
Ask specific questions about what you need: size, dimensions, color, etc.
Ask for contact information.
The important thing is to leave all the necessary data so that a person can easily make a quote without having to contact the person again, thus saving a lot of time in that phase of the sales process. There will then be time for the sales team to follow up and build long-term relationships with customers.
Even without programming knowledge, it is possible to develop simple chatbots thanks to tools such as Api.ai , Wit.ai or Smooch . But the most appropriate thing is to integrate them into a global strategy with an agency specializing in industrial marketing such as BCM Marketing .The industrial sector is by definition new zealand telegram mobile phone number list cutting-edge, innovative and technological. However, when it comes to adopting new marketing techniques and trends, many industrial companies are still conservative:
They prefer to focus on offline marketing actions .
The sales team performs tasks that would be the responsibility of the marketing department.
Historically this has been the case because in the industrial sector sales processes are long, thoughtful and complex.
However, in recent years, the behaviour and purchasing habits of industrial companies' customers have also changed. Traditional channels are losing effectiveness and industrial companies need a marketing plan to improve processes and generate more business opportunities.
Nowadays, industrial companies have to have an updated marketing plan for today's world .
What a marketing plan really is
At its core, a marketing plan is a document that sets out the objectives that the company intends to achieve and the specific strategies and actions that it will carry out to achieve them.
The objectives have to be different and specific for each company, but in general terms they tend to focus on improving the brand's reputation, increasing sales, optimizing communication with clients and users and increasing business volume with the use of marketing automation tools.
