Reviews are among the factors that influence e-commerce sales. For companies that work without their own inventory, the strategy is even more relevant to attract traffic to the page, gain relevance among the main search engines, gain credibility, generate social proof and, of course, convert.
What is dropshipping?
It is an operating model in which e-commerce does not depend on its own restaurant email list inventory to make sales. In practice, this means that the e-commerce owner depends on a third party for the purchasing process.
In this case, the customer purchases and pays for the online store, but the order is passed on to the supplier who is responsible for delivering the goods to the consumer. This can happen both nationally and internationally.
Advantages
dropshipping is interesting for those who plan to open an online store but don't have much money to invest or simply don't know how to look for suppliers or which segment to work in. This is because it is possible to save on inventory and storage infrastructure. Here are some more benefits of choosing this model:
no worries about logistics: the entire delivery, exchange and return process is carried out by the supplier;
reduction in financial risks: the online store does not suffer losses due to stranded stock and losses;
focus on after-sales: as e-commerce operations are simplified, it is possible to dedicate more time to consumer relationships to convert and build loyalty.
Disadvantages
despite so many benefits, it is important to be aware of the disadvantages of this type of business. Here are some of them:
delay in delivery: delivery times, especially from international suppliers, tend to be longer. In this case, it is essential to be transparent with the consumer;
difficulty in controlling stock: communication between the online store and suppliers needs to be well aligned to avoid sales of unavailable products;
lower profit margin: since e-commerce does not buy in large quantities to get discounts, it is possible to pay a little more for the unit price. Therefore, the profit margin can be reduced.
Why are reviews important for dropshipping e-commerces?
Reviews are evaluations generated by customers for the products purchased and for the brand. This is an important space to give the consumer a voice, in addition to guaranteeing a public consultation space to help other consumers make their purchasing decisions. Check out the benefits of genuine reviews in e-commerce focused on dropshipping.
