In B2B , we would use Twitter or Linkedin , within the range of existing israel phone number list social networks , to find possible needs of our potential clients through groups, recommendations or content. By investigating their needs, we can learn from them and hear what services or solutions they are looking for or would be interested in implementing in their companies.
Therefore, it is essential to monitor Social Networks through tools such as SocialBro or Hootsuite , for those contacts or companies from which we could obtain useful information for us. Maybe they are interested in an online ERP , a new Virtualization Software , BYOD or Big Data , we must listen to them and learn from them.
Companies are very open to expressing their needs and interests on Social Networks , allowing us to promote this knowledge in our favor. We will discover common interests that can transform cold calls or visits into a closer relationship with greater empathy with which to focus communication on greater success for our sales .
Therefore, it will be very effective especially in those cross-sales that we can discover through interaction through comments, posts or content of consumers on social networks . All of this can become ongoing business opportunities thanks to the collection of data from an exhaustive research previously carried out.
By using Social Sales we can increase our sales by 10 to 15%, which is why today sales managers cannot afford to consider implementing it; it has become a “Must Have” in our sales strategy .
It should be noted that if a company decides to ignore social media in its strategy, it does not mean that consumers will stop talking about it, since people will talk about its product or service anyway. It would therefore be interesting and useful to hear what they talk about and how.
Linkedin, Twitter, Google, Facebook … have made buyers share their opinions and experiences with their direct contacts with whom they have a high daily interaction. These will become the best ambassadors we can have. If your contacts recommend a service to you, you will take it into account much more when you have their feedback .
Nowadays, people spend most of their time online (whether on their mobile, tablet, or laptop…), and within that time online, a high percentage of them spend it on social networks , which have become their primary activity on the Internet , so we have a channel with a large number of people connected for a long period of time on which we can focus our sales actions. SMEs that use social networks double the number of monthly B2C contacts and their sales notice a notable growth.
When we look at B2B , the data is much larger. More than half of company managers make decisions based on information obtained from sources from Social Media . It should be noted that during their working day, they receive numerous phone calls, emails, video conferences, meetings… so when they have free time to invest in Social Networks, they are much more receptive when they find them discerning and uninterrupted.
