The evolution of digital marketing trends, with or without a pandemic, is advancing by leaps and bounds. The arrival of new technologies, changes in algorithms and new techniques to connect and seduce customers will be among the digital marketing trends in 2022.
These are the digital marketing trends in 2022 that you should know
digital-marketing-trends
1st Equality, diversity and Green Marketing
One of the digital marketing trends for 2022 revolves around young people, who are the new consumers and are demanding from brands and companies a mom database representation of the new society we are building . They need to consume inclusive content that reflects the latent diversity in our society and for brands to project that image of equality.
In fact, a study by Accenture explains that the cultural change we are experiencing is already affecting consumer purchasing behavior:
41 % of consumers have changed stores because they do not reflect their values.
29% of consumers would change brands if they do not convey diversity and equality in their marketing or communications actions. This percentage grows in the case of the LGBT+ community and ethnic minorities.
Consumers (and European regulators) are calling on major brands and companies to implement the 2030 Sustainable Development Goals .
2º We focus on people
Another of the digital marketing trends for 2022 is focused on human beings. They are no longer seen as consumers (customer-centric) but have evolved to human-centric. Therefore, the way brands and people connect has evolved and it is now more important to build long-lasting relationships with customers.
3. The arrival of the metaverse
facebook-metaverseWe cannot ignore the metaverse among the digital marketing trends in 2022. It has been the news of 2021 and this year everything indicates that it will continue to develop and become accessible to the general public. There are already many organizations and big brands working on this new metaverse , in which we will be able to do all kinds of actions in our daily lives, but in a virtual universe and with our avatars.
In fact, brands such as Epic Games have already held mass events within Fortnite and Nike has created Nikeland in Roblox , which is a 3D entertainment platform, in which the sports brand invites us to lead a healthy lifestyle by participating in different virtual games and offering an immersive experience.
4th Brand ambassadors and content creators
UGC (User Generated Content) refers to any content that is created by a brand's customers and/or users. It is the new word-of-mouth marketing and is included among the digital marketing trends for 2022. 86% of companies acknowledge that they are already using content created by their followers.
It should be noted that UGC is not a new trend, what is certain is that after a peculiar 2020 and 2021, more and more brands are carrying out this type of action.
5th Social Commerce is gaining ground
tiktok-shopify
Instagram wants to stop being a social network and become an online store . It wants to be able to make commercial transactions from its own app. In fact, this functionality was already enabled in 2019 in some American companies and everything indicates that in 2022 it will be extended to all users.
Another of the digital marketing trends in 2022 that we should highlight are the new shopping options that TikTok, Twitter or Pinterest are including. TikTok has partnered with Shopify and has developed the TikTok Shopping application, defined by themselves as “a set of advertising solutions, functions and tools that give companies the opportunity to take advantage of TikTok's power to influence users' purchasing decisions.”
Twitter , Pinterest and WhatsApp have also announced that they are expanding their shopping features to other countries, including Spain.
