Many of them are still professionally active, even if they have already retired. There is also no shortage of people who decide to study and acquire new skills. A large group regularly exercises – a healthy mind in a healthy body!
silvermarketing
In addition, Silvers travel the world and take care of their morocco telemarketing list hobbies. Most people from this generation value good looks and clothing, which translates into them spending almost as much on clothing and footwear as younger people .
Boomers and Generation X can also boast good cars and household appliances and consumer electronics. They also spend money on renovations, so you probably won't find a "granny" wall unit in their homes like the one in the series "Świat według Kiepskich".
Where and how often do Silvers shop?
Ringier Axel Springer published the “Power of Silver Generation” report on its website, which shows that:
33% of Silvers shop online more often than in-store;
63% buy on Allegro;
32% Google regularly;
26% check OLX.
The shopping podium included: home and garden equipment, clothing or footwear, and products from online bookstores.
Source: Report of the Women of e-business Foundation. "Generation Silvers in e-commerce".
As many as 65% of the silver generation buy something online at least once a month. Did you think that the old guys only sit in front of the TV, watch masses on TV Trwam and the report from the pilgrimage to Jasna Góra? This approach is very unfair and simply untrue. That is why it is worth trying to adapt it to this group of customers and updating, for example, your Google ads and SEO activities.
What ads reach the Silver Generation?
The best ads are those with a twist . Silvers appreciate wit and humor, but right after them, reliable information about the product or service is important. However, before you hire Marcin Daniec for an ad, know that 54% of people in this age group declare an aversion to ads. Only 15% admit that they like ads, and 31% are rather indifferent to them (Power of Silver Generation report).
