Support Advocacy With Guidance And Assetsnot Too Long Ago, Marketers netherlands phone number material Believed They Needed Tmasterthis: Free Digital Event On December Sign Upskip To Contentcontent Marketing Instituteadvertisecontact Ussubscribesearchsearch...storiesresourcestopicsresearch Insightstraining & Educationeventsadvertiseget Common First If You Want To Develop A Great Content Strategy [rose-colored Glasses]by Robert Rose| Published: February , | High-level Strategyhow Much Did You Spend On Content Last Year? How Much Should You Spend On Content This Year?you Can’t Know.outside Of The Most Abstract Of Estimates, You Can’t Know The Answers To Both Questions.
As I’ve Shared, “content” Is A Big Word. I Describe It As The Operating System Of A Business And The Water You Swim In. It’s Everything That Encompasses Communication.so When Someone Asks You, “how Much Did We Spend On Content,” They’re Really Asking, “how Much Money Did We Spend Communicating?” You Can Argue The Answer Is “everything In The Company’s Total Budget.”now, I Get It. That Explanation Of Communication Expenses Is Clearly Hyperbole. My Point Is This: You Can’t Ever Know How Much Your Company Spent On The Entirety Of “content.
