This is a fairly easy and still quite popular way to obtain links. In such directories, basic information about the company is presented, most often it is: name, address, contact details, link to the website, photos or description. Remember not to go for quantity but for quality . Choose valuable directories that are moderated by the service administration and do not contain spam.
When adding a company to directories, make sure that each directory has unique content optimized for keywords related to your business. Do not duplicate or copy descriptions from other directories or websites, because some directories do not agree to this and ultimately prevent you from adding a company entry.
Also pay attention to what types of links are placed in the directory. Of course, we are talking about links with the rel="nofollow" parameter. Your site will benefit more if the link to it is devoid of this parameter.
If your business operates locally, list it in local directories. This will help to increase awareness of your business in the local community. You can also list your business in directories related to your industry.
Examples of directories where you can add your company for free:
companies.net
misterwhat.pl
cylex-polska.pl
hotfrog.pl
targeo.pl
opendi.pl
teraz-otwarte.pl
baza-firm.com.pl
PKT.pl
panorama-firm.pl
Whisper
internet forum
Internet forum
This is nothing more than acquiring links from internet forums by speaking on topics raised by users. When searching for places, pay attention to the quality of such forums, traffic, relevance, and also whether there is moderation, which prevents spam posts and takes care of the forum.
Obtaining such a link can be easy if you have an account on a given site with experience and history. It is much more difficult, and usually impossible, to add links using a newly created account without history. Usually, trying to add a post with a link ends with the entry being deleted, and sometimes even the account being banned.
It is important that you make yourself more known to the community at the beginning through expert statements on the forum. Speak on topics that are interesting to you. Answer users' questions and be helpful. Try to do this as regularly and as best as you can. Once you have published a few answers, in the next one you can try to insert a link, speaking on a topic closer to your industry. Of course, take care of its surroundings in the form of content, so that the placed link results from the statement and is not just an action aimed at obtaining it.
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Partnership cooperation
Affiliate partnerships are a proven way to get free links to your website. By leveraging relationships with other companies in your industry, you can exchange expert articles that will benefit both parties.
For example, if you run a beauty blog, you could write a review of a product and then suggest to the online store where you bought it to post that review on their site. In return, ask them to include a link to your site in the content.
This method of external linking will allow you to acquire overseas chinese in worldwide data valuable incoming links, which in the long run can help improve your position in search results.
Google Business Profile – Entries
Google Business Profile listings are another great way to get free links to your website. Regular updates allow you to add valuable content, such as promotions, events, or news about your company. You can include links to relevant sections of your site in each listing, making it easier for users to find specific information.
This type of external linking may not improve your visibility in search engines, but it can help to increase the authority of your site, and also attract more attention from users, which can lead to increased interaction with the content on your website. It is certainly one of the many ways to get free links that is worth considering.
Adding an entry to a business card
What to remember when building links?
Link building is a key element of SEO strategy, but for this process to be effective, it requires a precise approach and adherence to certain rules. Links from inappropriate sources can lower the quality of the link profile and bring negative effects in search results.
Equally important is the diversification of link types — using both dofollow links, which convey SEO value, and nofollow links, which do not directly affect the position of the page, but can generate traffic from other sources. When building a valuable link profile , it is worth being guided not only by the number, but above all by the quality and authenticity of incoming links, as well as diversifying anchors and link types, which minimizes the risk of being penalized by search engines. As a result, well-conducted link building helps improve the visibility of the page and can indirectly contribute to the increase in organic traffic.
What is a link and its anchor? Types of anchors
Anchor text is a clickable text or image that acts as a link to another page or section within the same website. Anchor text tells users and search engines what to expect when they go to the target page.
Exact Match – This type of anchor matches your keyword phrase exactly, for example if your landing page is for “SEO course”, the anchor is also “SEO course”.
Partial Match – This type of anchor contains part of the keyword, but often in a broader context, such as “effective online SEO course.”
Brand URL – Uses your brand or company name, such as “KS Agency” or “KS,” to enhance brand recognition.
Zero Match – Universal phrases like “click here,” “more information,” or “check out the details.” You could say these are call-to-action anchors—they encourage you to click.
URL address – Contain the direct URL address as an anchor, e.g..
Image Links - Anchors in the form of graphics, where the alt text serves as a descriptive link. Images with a properly optimized "alt" attribute help both users and search engines understand the content of the target page.
Each of these types of anchors plays an important role in link building and supports the development of a link profile . It is worth using them in moderation to maintain a balance between SEO optimization and natural linking.
Summary
In this article I have listed a few of the many creative ways to get a link. Acquiring external links is a very important and integral part of SEO. It is often quite an expensive process, although it does not always have to be. There are many free ways to get a link, but the only thing you need to spend is your time. Acquire links regularly, if possible from many sources. In each method, act wisely and sensibly, so as not to expose yourself to a penalty from Google.
Using various methods, such as content updates, creating infographics, guest posts, or working with bloggers, you can build a valuable link profile, increasing the authority of your website. Properly planned link building based on regular acquisition of valuable links not only increases the position of the website in Internet search engines, but also attracts new users. Proper acquisition of free links is an element of the SEO strategy that can affect the visibility of the website in search results.
