Learn how to sell with google ads
Posted: Tue Dec 03, 2024 7:23 am
To expand your online reach and find potential new customers, it’s time to invest in Google Ads. Google currently holds around 87.36% of the search market. This means that achieving a good position on this engine can bring more visibility to your brand and increase the chance of new sales.
Using the Google Ads advertising strategy is one of the quickest ways to achieve this visibility. However, the Google Ads platform can seem difficult and terrifying, especially if you don't have much experience. That's why in this content we'll explain how to advertise on Google Ads.
What is Google Ads and how does it work?
It is a Google advertising platform, formerly called Google Adwords. With this wholesale email list platform, you can promote your brand on the internet. In addition, any company can have the opportunity to appear highlighted among search results or on partner websites.
In other words, it is possible to create different types of ads within the platform, with the most varied objectives. For example, encouraging traffic to your website, encouraging purchases, cart recovery, downloading content and much more.
Finally, Google Ads works like an auction. They take into account the quality and relevance of your ad within the campaign. Basically, the Google Ads auction is centered on keywords. It is through these that your target audience can search for your solutions on Google.
What types of ads can you make?
The platform offers a variety of ad types that can be used for a variety of marketing strategies . However, we have listed the main ways to promote your brand:
Research network
This is the platform's main ad format. Since there is no creative ad, it is the most practical, fastest and recommended option for those who are just starting out with campaigns. With this format, when a user searches for a keyword related to your business on Google, your ad may appear to them.
Display network
The Display Network is the Google Ads ad format that uses visuals, such as images and videos.
It is a widely used way to generate brand recognition for your business, customer consideration of a product and also for remarketing. It can also be a strategy to convert customers who have already shown interest in your product/service.
Google Shopping
With this option, you can create campaigns to promote your e-commerce products, as well as increase traffic to your sales page.
For this type of campaign, the following are displayed: product photo, title, price, store name and other relevant information. This tends to generate clicks from more qualified customers to your website.
Using the Google Ads advertising strategy is one of the quickest ways to achieve this visibility. However, the Google Ads platform can seem difficult and terrifying, especially if you don't have much experience. That's why in this content we'll explain how to advertise on Google Ads.
What is Google Ads and how does it work?
It is a Google advertising platform, formerly called Google Adwords. With this wholesale email list platform, you can promote your brand on the internet. In addition, any company can have the opportunity to appear highlighted among search results or on partner websites.
In other words, it is possible to create different types of ads within the platform, with the most varied objectives. For example, encouraging traffic to your website, encouraging purchases, cart recovery, downloading content and much more.
Finally, Google Ads works like an auction. They take into account the quality and relevance of your ad within the campaign. Basically, the Google Ads auction is centered on keywords. It is through these that your target audience can search for your solutions on Google.
What types of ads can you make?
The platform offers a variety of ad types that can be used for a variety of marketing strategies . However, we have listed the main ways to promote your brand:
Research network
This is the platform's main ad format. Since there is no creative ad, it is the most practical, fastest and recommended option for those who are just starting out with campaigns. With this format, when a user searches for a keyword related to your business on Google, your ad may appear to them.
Display network
The Display Network is the Google Ads ad format that uses visuals, such as images and videos.
It is a widely used way to generate brand recognition for your business, customer consideration of a product and also for remarketing. It can also be a strategy to convert customers who have already shown interest in your product/service.
Google Shopping
With this option, you can create campaigns to promote your e-commerce products, as well as increase traffic to your sales page.
For this type of campaign, the following are displayed: product photo, title, price, store name and other relevant information. This tends to generate clicks from more qualified customers to your website.