Link baiting is a marketing technique that involves creating attractive and valuable content that attracts the attention of Internet users and encourages them to visit your site, and then share links to this content on their websites, blogs, or social media. This strategy aims to obtain as many natural free links as possible that will improve the positioning of the site in search results. This strategy works great for promoting your brand as well as SEO.
Remember! Spamming links on internet forums or blogs in the comment section is not link baiting, nor is sponsored content.
Benefits of link baiting
Effective link baiting brings many benefits, such as:
Increased website traffic : Valuable content attracts users, which leads to increased website traffic.
Increased site authority and credibility : Links to your site from high-quality sites increase its authority in the eyes of search engines.
Keeping up with current events : Stay up to date with current events and trends to create content that will interest your audience (use Google Trends ).
Improving your position in search results : Natural links are one of the key elements of the SEO strategy, influencing better positioning of the website.
Ways to effectively link baiting
There are many possible forms of creating your link baiting. However, it is impossible to rely on just one. In your actions, you should skillfully diversify them. Here are a few of them.
Infographics - they must be legible and clear, containing a maximum of knowledge in an interesting graphic form. Why do infographics attract many people and links? Well, not everyone likes to read. Which means that most users prefer photos, videos or something else. This form is, above all, much more digestible, so it can be passed on by other content creators. In addition, we do not always have time to review extensively prepared reports - in the case of a quick "glance" at an infographic, this problem disappears. Professional tools help in creating a good infographic.
Guides - they can contain simple information for beginners who want to learn a given field. Publications with an announced number of goods, e.g. "10 examples on ..." are popular as link baiting. Therefore, it is worth using them to acquire recipients who are beginners in a given field or topic, of which there are most. Such activities can have a positive impact on positioning in Google . Additionally, this strategy is consistent with the principles of White Hat SEO.
Interactive Content – Creating elements like a calculator or quiz may not seem easy at first glance, but they are very effective tools for reaching new readers. A good widget usually has a valuable use, such as a homeowner database currency converter – which can be embedded into any website to achieve better link baiting. What people usually don’t know is that inside these widgets are pieces of code that will eventually lead back to the creator’s website.
Guest blogging (Guest posting) - this is a very good way to get incoming links. Opening a website for bloggers means that you will receive new content for your website. You need to make sure that the guest text is well written and the person who created it will want to promote it by linking to them. Blogging also means posting your articles on others in the same way. Of course, when you write guest posts on other blogs, you create backlinks to your guest posts and build authority in your niche. The more good texts you write, the more you will be promoted. You will also most likely be invited to many other sites where you can write guest posts and get more valuable links.
Contests - this is a very simple but extremely interesting form of link baiting, because it transfers almost all the action to the users themselves. Regardless of the industry and products offered in the contest, a given person must share our post on their social media with a short note why they should win. Such a simple advertisement will ensure that we reach this person's friends. Among them may be another person who will share the post, in this way our page will gain publicity.
Interviews - Conducting a good interview on an interesting topic with a respected person in the industry is not easy. You need to take care of many elements that are extremely important and affect the reception of the interview. It is a time-consuming form, but well-organized and advertised, it gives huge benefits in promoting the site as a link bait. A famous name will attract people who listen to the interview and send it to their friends who share similar interests, thanks to which we will gain many valuable links.
Video - a way to reach users for whom infographics or interviews are not important and give them a wide berth. Producing a good video in terms of content and good quality graphics is very difficult. However, this does not change the fact that such materials are very good link bait that can quickly spread in the industry, if it is good and factual. You should not expect hundreds of thousands of views on the film immediately after its release, good materials will build the image of the brand and the website.
What matters most is true value and utility
People mistakenly offer materials that they don't attach much importance to. However, it is important to remember that value is relative. Something that is valuable to one person may be worthless to another. The more a user knows about a topic, the less they will be interested in simple things, and the more difficult it will be to obtain links to your site. You need to consider whether you want to create and share information for laymen or for people who are knowledgeable about the subject. Although it requires more effort, it gives better results as link baiting. Maintaining a balance between the two sides seems difficult to achieve, but it is possible, but you have to spend a lot of time to properly fit different tastes.
comparison regarding information arrival
Comparison regarding information arrival.
Evoke emotions
If you want the content to be passed on, you can include humor in it. It is not required to include an anecdote multiple times in each entry (in which you are doing link baiting). Skillful handling of humor is necessary. You should pay attention to the time, if you see something funny on the internet that you would like to add to your entry or post, check if it is not a topic from a week or two ago. Sometimes that is enough for the internet to forget and your online marketing will be perceived strangely by readers. There are no effective tools for this. You should follow current trends and check interesting media events, not forgetting that the internet is still a medium of young people.
What does the link baiting process look like?
For link baiting to be considered effective, this four-step process must occur:
First contact — a person encounters our link bait for the first time.
Consumption — begins reading and absorbing the information we have prepared for him.
Like - the content is good enough for the user to pass on to others. This is the moment when it depends on whether the person decides to send our material further.
Submit – a person who already liked the content decides to forward it, link baiting was successful.
This process is effective link baiting , which is exactly what we want to achieve. On the surface, it seems simple to implement such an action - create good content so that others will forward it, and the site will gain interesting links. However, the whole process requires a lot of commitment.
ways of communication
