Areas.executive-level Awareness And

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Only % Say They Don’t Have Any Content Marketing Challenges.now, Let’s Explore The Seven Critical Challenge Supportdoes Content Marketing Suffer From A Failure To Communicate?consider These Detailed Responses To The One-change Question:“i Would Increase The Perceived Value Of Content Marketing — It’s A Functional Expertise/skill Set, Not Just Something Everyone Pitches In To Do. The Right Content Is Critical For The Buyer’s Journey And Campaigns.”“recognize The Value It Brings And Support It With Adequate Funding And Resourcing.


”“more Focus And Support From Leadership On Our Strategic Goals So We malta phone number library Can Refine Our Content Marketing Focus To Make Sure We Go In The Right Direction With The Right Resources.”“define Content Marketing As A Value-producing Function To Support All Other Marketing Efforts.”i Need To Share A Bit Of Tough Love On This One: If You Struggle To Get Executives To Understand The Value Of Content Marketing, You (Or Your Team Leader) Need To Step Up And Educate Them.



@editorstahl Shares Tough Love: If Executives Don’t Understand #contentmarketing’s Value, You Need To Step Up And Educate Them Via @cmicontent. #bb #researchshare On Xamanda Todorovich, Executive Director Of Content Marketing At The Cleveland Clinic, Grew Her Publishing Program From Three Full-time Staff To Over A Decade. One Of Her Prescriptions For Keeping (And Expanding) Executive Support Is To Communicate With Leaders Often And In Terms They Understand. You Might Need To Talk Less About Content And More About Business Impact.