Font or typeface?
Currently, the terms font and typeface are used interchangeably, and this is perfectly acceptable. For the sake of clarity, let's explain the meaning of both terms.
Font — refers to an old printing technique. It meant a metal stamp that, covered with paint, impressed one specific letter on paper. Glyphs are digital equivalents of fonts — individual characters with specific characteristics. According to another definition, a font means a whole set of characters with a unique appearance. This term is also used interchangeably with "typeface".
Font - a more modern term for a specific character set, from a typeface family, with a specific weight and typeface, e.g. Poppins ExtraBold Italic. Each font is therefore an instruction for a computer or printer that has a key impact on the display or printing of text.
Fonts - what does it mean?
A typeface is a set of characters (letters, numbers, punctuation marks, and symbols) with a specific, unique style and aesthetic that can include various aspects such as proportion, letter shape, line width, and spacing between characters. Typefaces are the foundation of graphic design and typography, enabling visual communication and influencing how text is interpreted by the audience.
Font name components
Serif fonts
This is the most classic and widespread type of font. They are characterized by small decorative elements that crown the ends of strokes in letters, known as serifs. These decorative additions can take on many forms and styles, but their main purpose is to improve the readability of text by adding clear horizontal lines that make it easier for the eye to follow the lines of text.
Serif fonts - application
Serif fonts, with their distinctive decorative elements at the ends of strokes, play an important role in marketing thanks to their ability to attract attention and create atmosphere.
They are often used to convey a sense of credibility, tradition and elegance, making them perfect for brands looking to highlight their rich heritage, high quality products or services and reliability.
Serif font
Sans serif fonts
Sans-serif fonts, often referred to as grotesque, are fantuan database characterized by a lack of ornaments (serifs). Fonts of this type usually have simple, clean lines and uniform stroke thickness, which gives them a modern and minimalist look.
Sans serif font - application
Sans serif fonts are commonly used in various aspects of visual communication - in logos, signage, user interface (UI) design and marketing publications.
Due to their simplicity and readability, they are particularly effective in conveying modernity, cleanliness and efficiency, making them a popular choice for brands and companies seeking to create a contemporary image.
Examples of popular sans serifs include Helvetica, Arial, and Futura. These fonts work well in short blocks of text, such as headlines and buttons, as well as longer pieces of text, offering good legibility in both print and electronic form.
Sans serif font
Slab serif - what is it?
Slab serif fonts, also known as Egyptians, are a type of font characterized by thick, strong serifs that are the same thickness as the vertical strokes of the letters. These serifs are usually less decorative because they rely on geometry, which gives them a look of solidity and stability.
Slab serif fonts combine the features of a serif and a modern sans serif, offering readability and character. They are often used in contexts that require clarity, such as headlines, titles, logos, and advertising. Because of their strong and decisive nature, slab serif fonts work well in messages that are meant to grab attention and leave a lasting impression.
Examples of popular slab serif fonts include Courier, Rockwell, and Roboto Slab. Their uses range from printed materials to web design and user interfaces.
Egyptian font
Typography in marketing, or how to choose a font for a website or advertising creation
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