Use Keywords Another Way to Indicate
Posted: Wed Dec 11, 2024 6:52 am
Tools like SEMrush and Ahrefs can show you what content topics are popular in your industry and are especially useful for researching specific product and category page terms you should target on your ecommerce site. But don’t let high monthly keyword volume dictate your content calendar. Many low-volume, long-tail keywords can drive high-intent customers to your site (and are often overlooked by new marketers who chase keyword volume above all else).
In fact, these long-tail keywords can reveal details about usa mobile phone numbers database your target audience that you weren’t initially aware of! Competitor Contents If a certain piece of content works for your competitors in your industry, it will most likely work for your eCommerce site as well. This process is also known as the “Keyword GAP.” Study what kind of content your competitors are producing (Blog posts? Videos?) and how well they are performing.
(Semrush and Ahrefs are good tools for this.) Tip: Your industry competitors may not always be the ones you compete with on search engine results pages (SERPs). Make sure your competitor research includes brands that rank high in the results so you can learn from their approach as well. Step 5: Bring Your Content Strategy to Life At this point, you've identified your content types and topics and documented them in a regular content calendar.
Now is the time to take action! One of the first decisions you need to make is whether to execute your content strategy on your own or with the help of an outside content marketing expert. Creating effective and engaging content takes time; if you have a small marketing team, you may not be able to dedicate the time and energy needed to keep your content train running properly to achieve your goals.
In fact, these long-tail keywords can reveal details about usa mobile phone numbers database your target audience that you weren’t initially aware of! Competitor Contents If a certain piece of content works for your competitors in your industry, it will most likely work for your eCommerce site as well. This process is also known as the “Keyword GAP.” Study what kind of content your competitors are producing (Blog posts? Videos?) and how well they are performing.
(Semrush and Ahrefs are good tools for this.) Tip: Your industry competitors may not always be the ones you compete with on search engine results pages (SERPs). Make sure your competitor research includes brands that rank high in the results so you can learn from their approach as well. Step 5: Bring Your Content Strategy to Life At this point, you've identified your content types and topics and documented them in a regular content calendar.
Now is the time to take action! One of the first decisions you need to make is whether to execute your content strategy on your own or with the help of an outside content marketing expert. Creating effective and engaging content takes time; if you have a small marketing team, you may not be able to dedicate the time and energy needed to keep your content train running properly to achieve your goals.