Not just Google - Bing Maps and Apple Maps on the offensive

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mstlucky8072
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Joined: Mon Dec 09, 2024 4:00 am

Not just Google - Bing Maps and Apple Maps on the offensive

Post by mstlucky8072 »

This is a Microsoft solution, once known as Virtual Earth, Windows Live Maps, Windows Live Local or Live Search Maps. They are now called Bing maps and are assigned to the Internet search engine that ranks second in popularity - right after Google.

Bing Maps - KS Agency's business card

Bing Maps is also a place where you can add business cards — cards dedicated to companies. They contain the following data about the company:

company name,
address,
telephone number,
link to page,
opening hours,
description.
There is also an option to add and tag photo categories (including logos, surroundings). You can provide users with links to social media (Facebook, Instagram, Twitter, and others), as well as set the main and additional categories.

Editing data in Bing Maps

Finding information on the Bing map
Just type in the search box the phrase you are interested in, and on the right (on a computer) you will see a list of business cards that the search engine has linked to that phrase. When it comes to mobile devices, the search engine will display the appropriate pins.

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Apple Maps
In addition to Bing and Google maps, we also have the Apple Business Connect platform. There is also a place for local entrepreneurs there. Interestingly, Apple maps are very closely linked to Yelp, TripAdvisors, and Booking, among others. Many business cards display data from these services.

What company information is available on the Apple business card? This includes:

name,
address,
opening hours,
attributes,
telephone number,
link to page,
logo, cover photo, photos,
company description.
Similar to Bing maps, you can assign a specific category ios database to a business. The app also shows a message that it will soon be possible to add exhibitions (currently this option is available in other locations). Exhibitions will be something like posts.

Apple business card displays

If you are wondering how to set up an Apple business card , read my article on the subject, where I described the entire process step by step.

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Additional platforms where local businesses make a place!
Okay, we already have Bing maps, Apple too, but are these all the places where your business information should be? Absolutely not!

According to the virtual media research conducted by MediaPanel in 2022, the top most popular maps and internet locators include not only Google, but also Targeo, among others, with its extensive Automapa available on the website and in the application. According to the data, it was visited by over 3.5 million users. So is this a map that your company should be on? I think the numbers speak for themselves!

Yelp Platform

Another place that is definitely worth attention is Yelp, known for the possibility of adding opinions and ratings about companies. In turn, entrepreneurs themselves can publish information about their companies on the platform and update it. Yelp is also available in Poland, and hundreds of users visit it every day. By adding your company here, you can really gain a lot.

As you can see, there are at least a few places online that collect information about companies that you should visit if you run a local business. Of course, the places I have listed are just a small part of the vastness. Remember, however, that adding information is not enough, you also need to update it regularly and take care of your profiles. If you have questions about any of the platforms mentioned here, visit our Top 1 in Maps Facebook group and ask them.

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