Let's say we're presenting an eye shadow palette and want to tell a potential client about it, so we say: "Thanks to our unique eye shadow palette, you'll deepen your gaze and emphasize the crease of your eye. The shadows are made of mineral clay, which makes them not only safe for the skin, but also extremely durable. Do you want to highlight your linkedIn database eye color and provide them with a beautiful frame? Choose our eye shadow palette." It's not for nothing that they say that "the eyes are the mirror of the soul." The vision of fulfilling dreams is already a bit more real than in the case of the informational narrative "The eye shadows are made of mineral clay."
He must know what he is paying for
This is the perfect stage to focus on listing the values that characterize a given product or service. For this purpose, we should decide on a quick and short presentation of the service or product. The technique with the mysterious name elevator pitch involves presenting a product in a few seconds. The key here is the word elevator (Polish: winda), which works metaphorically. This technique involves a factual, concise and clear presentation of the offer, e.g. when riding in an elevator, we have a few seconds to charm fellow travelers with the story. Therefore, we should focus on making the message concise, credible and containing the most important information that is important to the potential customer. There is one condition - you have to remember to interest the recipient.
This technique is seen as a tool for transmitting the maximum amount of condensed information in the shortest possible time. In order to apply it and relate it to the language of benefits, we can and should indicate values instead of a wide range of general information. So let's formulate concise and simple sentences so that the recipient immediately receives information about the features and benefits of such a product or solution. In the message, it is worth emphasizing the most important values that a potential customer can obtain by deciding to use the service or choose an offer.
Communication model feature — advantage — benefit
When formulating statements in the language of benefits, it is important to pay attention to the form of the presentation of the service, idea or product itself. For this purpose, it is worth familiarizing yourself with the feature - advantage - benefit scheme.
First, we present a product or service, then we emphasize its advantages, and finally we inform the recipient about what they can achieve by purchasing this product or service. It is worth remembering that the choice of flowery words is not the most important thing here. The most important thing is the benefits, i.e. a clear indication of what we can gain by making such and not other purchasing decisions.
So instead of presenting dry parameters, we speak the language of benefits. We talk about a smartphone made of waterproof material. We start the statement in the language of benefits by presenting a feature of the product, namely waterproofness. Thanks to the case, made of waterproof material, you can use the phone even under water, without fear of damaging it.
