By Polling A Focus Group And Scoring Their Responses, You Can Paint norway phone number library A More Nuanced Picture Of Where Your Audience Fits Within The Five Key Personality Traits Outlined By The Psychologists:openness– How Open One Is To New Experiences Versus A Preference For Familiarityconscientiousness – How Controlled Or Measured Someone Is In Contrast To Their Spontaneityextraversion – How Much One Enjoys The Company Of Others As Opposed To Alone Timeagreeableness – How Much One Values Cooperation And Harmony Versus Independenceneuroticism – How Anxious Or Emotional One Is As Opposed To Being Stableyou Can Use The Resulting Scores To Analyze, Understand, And Even Predict How Your Personas Will Respond To The Content You Create To Target Them.
“the Further A Score Is From The Population Median, The More Distinguishing That Factor Is – And The More You Should Pay Attention To It When Creating (Or Personalizing) Content For That Target Persona,” Paul Says.in Paul’s Discussion, He Shared A Rose Chart Adapted From The Work Of Mccrae And Costa That Expresses The Personality Of A Focus Group. The Size Of Each Wedge (Or “petal”) Visualizes The Relative Importance Of Each Of The Five Factors (Openness, Conscientiousness, Extroversion, Agreeableness, And Neuroticism) To The Group’s Personality Profile.
