But it’s not just about ranking for general terms. Think like your customer—what exact phrases are they typing into Google when they’re searching for products like yours?
For example, instead of just targeting “running shoes,” aim for more specific, long-tail keywords like “lightweight running shoes for women.”
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These specific terms not only have lithuania phone number list less competition but also attract customers who are further down the buying funnel.
Once you’ve identified your relevant keywords, incorporate them naturally into your:
Product titles: This is one of the first things both Google and your customers see. Make sure it includes your target keywords.
Descriptions: Sprinkle your keywords throughout, but keep it natural. A keyword-stuffed description is not only off-putting for customers but can also hurt your search engine optimization (SEO).
Meta tags: These help search engines understand what your page is about and influence whether customers click on your listing from search results.
Pro tip: Don’t overdo it. Keyword stuffing is a surefire way to turn off both search engines and shoppers. Instead, focus on providing useful information that addresses the intent behind the search.
