Here’s how to leverage user-generated content:
Customer reviews and ratings: Display both the average rating and individual reviews prominently on your product pages. Be sure to include a mix of positive and constructive reviews. Believe it or not, too many perfect 5-star reviews can actually raise red flags for savvy shoppers.
Customer photos: Encourage your buyers to upload pictures of themselves using the product. Seeing your product in real-world use adds authenticity and can be more persuasive than professional photos alone.
Respond to reviews: Whether a review is positive macedonia phone number list or negative, responding shows that you care about your customers. For negative reviews, offer solutions or improvements—this can actually turn a dissatisfied customer into a loyal one.
Obvi displaying before and after photos of customers is a great example of showing user-generated content and social proof at the same time:
Obvi social proof on product pages
Pro tip: Use review highlights at the top of your product page to summarize key points from customer feedback, such as “Most customers love how soft and durable this fabric is.”
5. Recommend relevant products on exit intent
Exit-intent popups are a fantastic way to engage customers who are about to leave your site without buying anything. But instead of using these popups just to offer a generic discount, try recommending related products that align with what they were browsing.
