The psychology behind exit-intent popups
Posted: Wed Dec 11, 2024 10:06 am
At its core, exit-intent technology taps into a powerful psychological principle: loss aversion, or the fear of missing out (FOMO). Humans naturally want to avoid loss, often fearing losses more than they value equivalent gains.
When an exit-intent popup appears just as a visitor is about to leave your site, it plays on this fear of missing out. Whether it’s a limited-time discount, a reminder of items left in their cart, or a special offer, the popup creates a sense of urgency that can make the user rethink their decision to leave.
The aim is to interrupt the exit process slovenia phone number list long enough to make them reconsider, leveraging that final moment of attention to turn indecision into action.
10 exit-intent popup examples
Let’s dive into some real-world examples of the best exit-intent popups that hit the mark.
These examples showcase creativity and demonstrate how to use exit-intent technology to capture those elusive customers.
1. Earthly Derm
Earthly Derm's exit intent popup is both bold and effective.
Earthly Derm’s approach to exit-intent popups is both bold and effective.
They use a multistep Yes-No exit-intent popup that takes over the entire screen, immediately capturing the visitor’s attention. The offer is a straightforward 10% discount, but what makes it stand out is the sleek, professional design.
The steps guide the visitor through a simple decision-making process, making it almost impossible to refuse the discount. This direct approach, combined with a clean design, minimizes distractions and maximizes conversions.
When an exit-intent popup appears just as a visitor is about to leave your site, it plays on this fear of missing out. Whether it’s a limited-time discount, a reminder of items left in their cart, or a special offer, the popup creates a sense of urgency that can make the user rethink their decision to leave.
The aim is to interrupt the exit process slovenia phone number list long enough to make them reconsider, leveraging that final moment of attention to turn indecision into action.
10 exit-intent popup examples
Let’s dive into some real-world examples of the best exit-intent popups that hit the mark.
These examples showcase creativity and demonstrate how to use exit-intent technology to capture those elusive customers.
1. Earthly Derm
Earthly Derm's exit intent popup is both bold and effective.
Earthly Derm’s approach to exit-intent popups is both bold and effective.
They use a multistep Yes-No exit-intent popup that takes over the entire screen, immediately capturing the visitor’s attention. The offer is a straightforward 10% discount, but what makes it stand out is the sleek, professional design.
The steps guide the visitor through a simple decision-making process, making it almost impossible to refuse the discount. This direct approach, combined with a clean design, minimizes distractions and maximizes conversions.