Unexpected shipping costs often lead to cart abandonment. Crown & Paw knew this, and decided to communicate their free shipping threshold in a prominent place to decrease the cart abandonment rate and increase average order value at the same time.
As part of their onsite marketing strategy, they used a Dynamic Free Shipping Bar, a simple yet powerful visual cue that tells your visitors about the reward awaiting them.
By showing how much more customers nepal consumer mobile number list needed to spend to unlock free shipping, they increased orders by 7% and revenue by 10%.
Learn how Crown & Paw nailed it with free shipping here.
5. Obvi cart abandonment campaign
Obvi focuses on engaging visitors by creating a sense of urgency on their popups.
Obvi had another smart idea to get more leads. They gave people who left their shopping carts a 10% discount.
But that wasn’t all: to make their lead generation efforts even more effective, they used a countdown timer to increase the sense of urgency.
Instead of using fixed, generic coupon codes like “15OFF,” they opted for automatically-generated unique codes. This choice makes the codes feel more temporary, upping the chances that recipients will put them to good use.
And finally, Obvi also enabled the auto-redeem feature, which automatically applies the user’s coupon code at checkout (ensuring they don’t forget to redeem the code).
