5 List Building Mistakes You Need to Avoid in 2025
Posted: Wed Dec 11, 2024 10:45 am
Email list building is one of the most traditional digital marketing techniques for ecommerce stores, yet the most effective.
Email marketing is 40 times more effective than social media for acquiring new customers. It also provides an average ROI of 122%, which is four times higher than any other digital marketing channel.
Have you heard about the 3/47/50 rule? It gives a quick snapshot of what’s happening on your site:
Only 3% of your website visitors list of nigeria cell phone numbers are ready to purchase something now.
47% of your visitors are not prepared to make a purchase now but might buy something in the future.
50% of your visitors will never buy anything from you.
Most ecommerce stores are all about chasing that tiny 3% ready to spend.
But what about the 47% who might buy later? Ignoring them is like leaving money on the table.
This is where your email list building comes into play. Subscribe these maybe-later shoppers to your email list, hook them with the right email marketing campaigns, and watch them turn into your next customers.
Now that you know why email marketing is important for your ecommerce store growth, let’s review five list-building mistakes you should avoid.
Email marketing is 40 times more effective than social media for acquiring new customers. It also provides an average ROI of 122%, which is four times higher than any other digital marketing channel.
Have you heard about the 3/47/50 rule? It gives a quick snapshot of what’s happening on your site:
Only 3% of your website visitors list of nigeria cell phone numbers are ready to purchase something now.
47% of your visitors are not prepared to make a purchase now but might buy something in the future.
50% of your visitors will never buy anything from you.
Most ecommerce stores are all about chasing that tiny 3% ready to spend.
But what about the 47% who might buy later? Ignoring them is like leaving money on the table.
This is where your email list building comes into play. Subscribe these maybe-later shoppers to your email list, hook them with the right email marketing campaigns, and watch them turn into your next customers.
Now that you know why email marketing is important for your ecommerce store growth, let’s review five list-building mistakes you should avoid.