Not offering incentives for email subscribers
Posted: Wed Dec 11, 2024 10:45 am
Many ecommerce sites present visitors with generic pop-ups simply asking for email addresses.
These pop-ups and messages fail to convert because they don’t offer any incentive to visitors.
List building pop-up example without an incentive
A list-building popup like this is ineffective list of panama cell phone numbers and doesn’t offer any direct value for the visitors to subscribe to. Hence a minimal conversion rate.
What we recommend is that you stop using generic messages such as:
Join our newsletter.
Sign up to receive the latest information.
Subscribe.
Join our email list.
Instead, offer something of value with immediate benefit. Ebooks, guides, checklists, or personalized product recommendations are excellent value-adds for your visitors.
Here’s an example from MyExcelOnline. They created an exit-intent popup specifically for visitors who spent more than two minutes on the website. The offer for new subscribers was a free Excel training course.
As a result, their email list grew substantially and generated an additional $22,800 in sales.
These pop-ups and messages fail to convert because they don’t offer any incentive to visitors.
List building pop-up example without an incentive
A list-building popup like this is ineffective list of panama cell phone numbers and doesn’t offer any direct value for the visitors to subscribe to. Hence a minimal conversion rate.
What we recommend is that you stop using generic messages such as:
Join our newsletter.
Sign up to receive the latest information.
Subscribe.
Join our email list.
Instead, offer something of value with immediate benefit. Ebooks, guides, checklists, or personalized product recommendations are excellent value-adds for your visitors.
Here’s an example from MyExcelOnline. They created an exit-intent popup specifically for visitors who spent more than two minutes on the website. The offer for new subscribers was a free Excel training course.
As a result, their email list grew substantially and generated an additional $22,800 in sales.