The shopper doesn’t know they have a problem or desire.
Posted: Wed Dec 11, 2024 10:46 am
Customer Value Optimization (CVO) will give you an edge over other stores that use CRO techniques.
Customer Value Optimization is about creating a great customer journey and maximizing the ROI for all marketing activities. It focuses on optimization throughout the customer lifecycle to improve brand and loyalty—and create customers for life.
The popups are personalized based on list of qatar cell phone numbers their unique interests and behavior. Hence they are more effective in converting more email opt-ins.
But, to be successful at CVO, you first need to understand the 5 stages of customer awareness.
Each customer goes through these stages before they are ready to place an order from your store.
Unaware:
Problem aware: The shopper knows they have a problem, and it needs to be fixed but doesn’t know the solution.
Solution aware: The shopper realizes that they can solve this problem with the right solution, but not that your product provides it.
Product aware: The shopper learns about the product or solution that can solve the problem but isn’t sure it’s right for him.
Fully aware: The shopper knows the products that exist and how much they cost, and only needs to know “the best deal.”
Customer Value Optimization is about creating a great customer journey and maximizing the ROI for all marketing activities. It focuses on optimization throughout the customer lifecycle to improve brand and loyalty—and create customers for life.
The popups are personalized based on list of qatar cell phone numbers their unique interests and behavior. Hence they are more effective in converting more email opt-ins.
But, to be successful at CVO, you first need to understand the 5 stages of customer awareness.
Each customer goes through these stages before they are ready to place an order from your store.
Unaware:
Problem aware: The shopper knows they have a problem, and it needs to be fixed but doesn’t know the solution.
Solution aware: The shopper realizes that they can solve this problem with the right solution, but not that your product provides it.
Product aware: The shopper learns about the product or solution that can solve the problem but isn’t sure it’s right for him.
Fully aware: The shopper knows the products that exist and how much they cost, and only needs to know “the best deal.”