Specifically, clothing and daily necessities retail formats prefer concept stores and flagship stores, while catering br
Posted: Thu Dec 12, 2024 4:31 am
The brand's efforts in opening non-standard first stores can, on the one hand, upgrade the brand image and highlight the brand's personality. For example, the first Coffee Lab store in China by M Stand has enhanced the recognition of the M Stand brand through the unique product supply and decoration different from other stores, and conveyed the concept of "specialty coffee" to consumers, raising the brand's tone; Shan Nong's first art concept store in China uses plain concrete and mortise and tenon casting to construct, and also displays huge sculptures in the store, using conflicting tension to express the brand's inner pursuit.
On the other hand, such non-standard first stores can open up new consumption kenya whatsapp number data 5 million . For example, Haima opened the first baby & kids HIMO Haima children's photography store in Hangzhou Raffles City, which opened up the children's photography market; Cha Yan Yue Se opened hard-discounted mass-market GO, officially entering the mass-market snack market.
In addition, the title of "the first store in the country" itself has a certain degree of discussion. Wang Guoping, a senior commercial retail expert, pointed out that the emergence of such non-standard stores is essentially a moderate attempt to innovate the marketing strategy of the brand. Through their unique decoration design and product supply, they have successfully attracted consumers to check in and experience, and in this process, they can convert some potential customers into loyal consumers. Moreover, the arrival of consumers can also bring heat to the business district, which is undoubtedly a win-win situation for the brand and the property owner.
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Judging from the data in the third quarter, the popularity of the "first store economy" has continued to grow. With innovative products and experiences, brands have not only promoted the further development of related industries, but also enriched market choices.
It is worth mentioning that among these national first stores, nearly 60 brands are international brands. Among them, more than 30 international brands such as Canadian cycling equipment brand "7mesh", Japanese eyewear brand "Hakusan Optical Store", American footwear brand "Saucony", and Italian clothing brand "CPCOMPANY" are entering the Chinese market for the first time.
In the view of Yilan Business, the increase in the proportion of overseas brands' first stores nationwide is closely related to the enhancement of the vitality of domestic economic development. It is also an important sign that domestic commerce is constantly maturing. It will also help the country accelerate the construction of more consumer centers with significant global influence.
On the other hand, such non-standard first stores can open up new consumption kenya whatsapp number data 5 million . For example, Haima opened the first baby & kids HIMO Haima children's photography store in Hangzhou Raffles City, which opened up the children's photography market; Cha Yan Yue Se opened hard-discounted mass-market GO, officially entering the mass-market snack market.
In addition, the title of "the first store in the country" itself has a certain degree of discussion. Wang Guoping, a senior commercial retail expert, pointed out that the emergence of such non-standard stores is essentially a moderate attempt to innovate the marketing strategy of the brand. Through their unique decoration design and product supply, they have successfully attracted consumers to check in and experience, and in this process, they can convert some potential customers into loyal consumers. Moreover, the arrival of consumers can also bring heat to the business district, which is undoubtedly a win-win situation for the brand and the property owner.
03
at last
Judging from the data in the third quarter, the popularity of the "first store economy" has continued to grow. With innovative products and experiences, brands have not only promoted the further development of related industries, but also enriched market choices.
It is worth mentioning that among these national first stores, nearly 60 brands are international brands. Among them, more than 30 international brands such as Canadian cycling equipment brand "7mesh", Japanese eyewear brand "Hakusan Optical Store", American footwear brand "Saucony", and Italian clothing brand "CPCOMPANY" are entering the Chinese market for the first time.
In the view of Yilan Business, the increase in the proportion of overseas brands' first stores nationwide is closely related to the enhancement of the vitality of domestic economic development. It is also an important sign that domestic commerce is constantly maturing. It will also help the country accelerate the construction of more consumer centers with significant global influence.