Keywords are terms that visitors type into their search engines. They are basically questions or topics that they want to know more about.
To attract the right customer to your website, you need to research which keywords are relevant to your business and which ones your customers are using.
Start by making a list of keywords your customers might search for. Put list of argentina whatsapp phone numbers yourself in your customers’ shoes and brainstorm ideas around your business services.
Let's say you run a hair salon, relevant keywords might be: 'woman blow dry Seville', 'best hair salon in Seville' or 'woman hair salon price Seville'.
Next, expand your keyword list by looking for alternatives. Type them into the Google search bar or use tools like Ubersuggest to generate more ideas.
Next, determine which keywords offer the best chance of making you stand out. Tools like Google Keyword Planner tell you how widely used they are (i.e. how many of your competitors are already using them).
Remember, there are many other businesses competing for the same keywords. So a keyword like 'haircut' will be too broad and difficult to rank for.
Instead, target keywords with low competition and high search volume. Choose specific keywords related to your services or location. These are called long-tail keywords and are made up of 2-3 words like 'dry and cut Seville'.
Once you have your list ready, optimize your pages by inserting your keywords in strategic places: the page URL, page title, meta description, header tag, headings, and content.
This will help the search engine understand the purpose of your page and how to rank it.
Also remember not to 'stuff' your content with keywords. Search engines like Google will easily detect this and it will lower your website's ranking.
How to find the right keywords
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