In contrast, Mao Geping still follows the business
Posted: Thu Dec 12, 2024 5:15 am
In contrast, Mao Geping still follows the business strategy of "focusing on marketing and neglecting R&D". The prospectus shows that from 2021 to 2023, Mao Geping's sales and distribution expenses will be 763 million yuan, 962 million yuan, and 1.412 billion yuan, respectively, with expense rates of 48.4%, 52.6%, and 48.9%, respectively. During the same period, Mao Geping's R&D expenses were 14 million yuan, 15 million yuan, and 24 million yuan, respectively, with expense rates of less than 1%.
It is true that in the first half of 2024, Mao Geping's performance growth rate was good, and it was not significantly negatively affected by the cold market in the industry, but it is worth noting that its inventory scale is gradually increasing. The prospectus shows that from 2021 to 2023, Mao Geping's inventory was 210 million yuan, 299 million yuan, and list of latvia whatsapp phone numbers million yuan, respectively, and the inventory turnover days were 232.6 days, 320.6 days, and 273.5 days, respectively. This shows from the side that Mao Geping's products are facing the challenge of slow sales.
For Mao Geping, entering the capital market is indeed a milestone in the company's development, but it may be difficult for him to relax.
As the beauty industry enters the stock era, industry players have increased their investment in research and development, and strong product power will become the key factor in capturing consumers. On the other hand, Mao Geping still goes his own way, highly relying on personal IP and "scissors gap" capitalism to generate income, and his underlying competitiveness is very limited.
In view of this, even if he successfully enters the capital market, it may be difficult for investors to remain firmly optimistic about Mao Geping.
It is true that in the first half of 2024, Mao Geping's performance growth rate was good, and it was not significantly negatively affected by the cold market in the industry, but it is worth noting that its inventory scale is gradually increasing. The prospectus shows that from 2021 to 2023, Mao Geping's inventory was 210 million yuan, 299 million yuan, and list of latvia whatsapp phone numbers million yuan, respectively, and the inventory turnover days were 232.6 days, 320.6 days, and 273.5 days, respectively. This shows from the side that Mao Geping's products are facing the challenge of slow sales.
For Mao Geping, entering the capital market is indeed a milestone in the company's development, but it may be difficult for him to relax.
As the beauty industry enters the stock era, industry players have increased their investment in research and development, and strong product power will become the key factor in capturing consumers. On the other hand, Mao Geping still goes his own way, highly relying on personal IP and "scissors gap" capitalism to generate income, and his underlying competitiveness is very limited.
In view of this, even if he successfully enters the capital market, it may be difficult for investors to remain firmly optimistic about Mao Geping.