The reason is that when a business mode
Posted: Thu Dec 12, 2024 5:16 am
The reason is that when a business model forms a monopoly, it must maximize profits. At this time, consumers' experience will decline, and it will eventually be abandoned by the market.
Inspur New Consumption: Perhaps most companies hope that their competitors are lebanon whatsapp number data 5 million as strong as themselves, or hope to protect their original market. The retail industry is currently in a period of transformation. How should companies face today's market competition?
Zhang Sheng: First, pay more attention to consumers and less to competitors; pay more attention to national affairs and the characteristics of each place. The Art of War says that we should know ourselves and our enemies, but we often overlook that the "enemy" is not limited to existing peers.
Secondly, the next sentence of knowing yourself and knowing your enemy is "Knowing heaven and earth, you will have endless victories." "Heaven" can be understood as national trends and development directions, and "earth" refers to local customs and practices. It is not enough to ignore these and only focus on competitors. The key is to pay more attention to yourself and do your own business well.
After so many years in the retail industry, I rarely pay attention to my competitors. I pay more attention to the customer flow in my own store. The increase in customer flow is the support of consumers for me. What else is there to see?
Of course, it is not impossible to learn from what your peers do well, but employees at different levels need to focus on different things, which is called "top managers should pay less attention, middle managers should pay more attention": middle managers can learn more from others' practices to motivate themselves, while top managers should pay more attention to consumers, national policies, and economic changes.
For example, I predicted long ago that the soft discount business would have great development, because when China's economy develops to a certain stage, there will be overcapacity and fierce competition. After many companies are eliminated, inventory goods will definitely need a way out.
At the same time, consumers have become more rational. For example, milk powder has a shelf life of one year and may be sold at a 70% discount when there are still two months left, while new products are sold at the original price. In fact, there is not much difference in quality between milk powder with two months left in its shelf life and newly produced milk powder.
Therefore, people will think rationally, why must they buy the freshest ones? Therefore, the soft discount business model will definitely rise.
Inspur New Consumption: Perhaps most companies hope that their competitors are lebanon whatsapp number data 5 million as strong as themselves, or hope to protect their original market. The retail industry is currently in a period of transformation. How should companies face today's market competition?
Zhang Sheng: First, pay more attention to consumers and less to competitors; pay more attention to national affairs and the characteristics of each place. The Art of War says that we should know ourselves and our enemies, but we often overlook that the "enemy" is not limited to existing peers.
Secondly, the next sentence of knowing yourself and knowing your enemy is "Knowing heaven and earth, you will have endless victories." "Heaven" can be understood as national trends and development directions, and "earth" refers to local customs and practices. It is not enough to ignore these and only focus on competitors. The key is to pay more attention to yourself and do your own business well.
After so many years in the retail industry, I rarely pay attention to my competitors. I pay more attention to the customer flow in my own store. The increase in customer flow is the support of consumers for me. What else is there to see?
Of course, it is not impossible to learn from what your peers do well, but employees at different levels need to focus on different things, which is called "top managers should pay less attention, middle managers should pay more attention": middle managers can learn more from others' practices to motivate themselves, while top managers should pay more attention to consumers, national policies, and economic changes.
For example, I predicted long ago that the soft discount business would have great development, because when China's economy develops to a certain stage, there will be overcapacity and fierce competition. After many companies are eliminated, inventory goods will definitely need a way out.
At the same time, consumers have become more rational. For example, milk powder has a shelf life of one year and may be sold at a 70% discount when there are still two months left, while new products are sold at the original price. In fact, there is not much difference in quality between milk powder with two months left in its shelf life and newly produced milk powder.
Therefore, people will think rationally, why must they buy the freshest ones? Therefore, the soft discount business model will definitely rise.