So what is the specific situation of Tmall Double 11 this time? Which categories are growing faster and worth paying attention to? Which products are "explosive"? What will be the future consumption trend?
Lijin and Jiuqian Middle Platform conducted a crawling and analysis of lithuania whatsapp number data 5 million Double 11 performance (from 20:00 on October 14 to 24:00 on November 11). The following are the top 50 products of Tmall Double 11, the top 10 product lists of 16 key categories and analysis:
TOP 50 list
First, let’s take a look at the Tmall TOP50 list for Double 11 this year.
Let’s take a look at the TOP 50 brand list first.
It can be found that electronic digital products, home appliances, furniture, skin care products and clothing are always the favorites of consumers during big sales.
In the electronic digital product category, Apple is far ahead with sales of 10 billion; Xiaomi ranks second with sales of 4 billion; and Huawei ranks third with sales of 3 billion.
In the household appliances category, Haier and Midea are competing very closely, with sales of 3 billion each; Little Swan is in third place, with a large gap, and sales of 1 billion.
The furniture category is dominated by Taobao brands. Genji Mokuyu, which participated in the first Tmall Double 11 in 2010, took the first place with sales of about 2 billion; Lin's Home Furnishing, which was established in 2007 and entered Taobao, ranked second with sales of 1 billion; Quanyou Home Furnishing, which was established in 1986, ranked third with sales of 500 million.
In the skin care products category, PROYA and L'Oreal are on par with each other, with sales of 1.5 billion each, and Lancome ranks third with sales of around 1 billion.
In the clothing category, Fila, Nike and Uniqlo took the top three spots, with sales of 1.5 billion each.
