But rice itself is a basic necessity, and the fact that it has no taste is precisely the reason why it can be eaten at e
Posted: Thu Dec 12, 2024 5:43 am
But rice itself is a basic necessity, and the fact that it has no taste is precisely the reason why it can be eaten at every meal.
After all, most consumers who choose pre-prepared rice have already solved the problem of the source of side dishes by themselves, either by cooking their own dishes or using pre-prepared vegetable packages that are fresh and tasty.
Therefore, as consumers gradually "pulled out the weeds", self-heating rice was regarded as a temporary satisfying meal and fell into a vicious circle of decreasing sales; pre-prepared rice, as a "supporting list of luxembourg whatsapp phone numbers role" in the meal, can be used in a full banquet or with pickled mustard and braised eggs, from high-end to low-end, giving consumers unlimited experience options.
With its precise grasp of the basic needs of dietary structure, coupled with its trademark of health and experience, it is not surprising that pre-prepared rice has successfully crushed self-heating hot pot and self-heating rice.
Embrace the big health theme
The brand is moving towards high-end
The pre-prepared rice market in Japan and South Korea appeared earlier than in China and is more mature and comprehensive.
Looking at the time points of the development of pre-prepared rice in Japan and South Korea, companies have seized the golden opportunities of Japan and South Korea's "single economy" and "stay-at-home economy" and vigorously expanded a wave of consumer markets.
Japan's pre-prepared rice production increased from 142,300 tons in 2012 to 245,800 tons in 2022; South Korea's instant rice market is also growing rapidly, and is expected to exceed 520 billion won (about 2.618 billion yuan) by 2025.
Now, as the market tends to be inward-looking, Japanese and Korean rice companies are no longer satisfied with the existing market of the "single economy" and are planning to enter the incremental market of emerging demands such as "health" and "high-end".
The Korean brand CJ intends to go all the way on the road of "health": while insisting on using multi-grain rice to consolidate its leading position in Korea, it has also launched instant konjac rice, blood sugar regulating rice and other pre-prepared rice that meet more health needs.
Japan's pre-cooked rice is expanding the demand for high-end pre-cooked rice:
Some brands use high-priced brand rice from Hokkaido, Yamagata Prefecture, etc. to make pre-cooked rice;
Some brands start by telling stories. For example, Tablemark (English brand name) tells the story of using groundwater from the Uonuma area of Niigata Prefecture to cook rice, which sounds more impressive.
After all, most consumers who choose pre-prepared rice have already solved the problem of the source of side dishes by themselves, either by cooking their own dishes or using pre-prepared vegetable packages that are fresh and tasty.
Therefore, as consumers gradually "pulled out the weeds", self-heating rice was regarded as a temporary satisfying meal and fell into a vicious circle of decreasing sales; pre-prepared rice, as a "supporting list of luxembourg whatsapp phone numbers role" in the meal, can be used in a full banquet or with pickled mustard and braised eggs, from high-end to low-end, giving consumers unlimited experience options.
With its precise grasp of the basic needs of dietary structure, coupled with its trademark of health and experience, it is not surprising that pre-prepared rice has successfully crushed self-heating hot pot and self-heating rice.
Embrace the big health theme
The brand is moving towards high-end
The pre-prepared rice market in Japan and South Korea appeared earlier than in China and is more mature and comprehensive.
Looking at the time points of the development of pre-prepared rice in Japan and South Korea, companies have seized the golden opportunities of Japan and South Korea's "single economy" and "stay-at-home economy" and vigorously expanded a wave of consumer markets.
Japan's pre-prepared rice production increased from 142,300 tons in 2012 to 245,800 tons in 2022; South Korea's instant rice market is also growing rapidly, and is expected to exceed 520 billion won (about 2.618 billion yuan) by 2025.
Now, as the market tends to be inward-looking, Japanese and Korean rice companies are no longer satisfied with the existing market of the "single economy" and are planning to enter the incremental market of emerging demands such as "health" and "high-end".
The Korean brand CJ intends to go all the way on the road of "health": while insisting on using multi-grain rice to consolidate its leading position in Korea, it has also launched instant konjac rice, blood sugar regulating rice and other pre-prepared rice that meet more health needs.
Japan's pre-cooked rice is expanding the demand for high-end pre-cooked rice:
Some brands use high-priced brand rice from Hokkaido, Yamagata Prefecture, etc. to make pre-cooked rice;
Some brands start by telling stories. For example, Tablemark (English brand name) tells the story of using groundwater from the Uonuma area of Niigata Prefecture to cook rice, which sounds more impressive.