What you need to do for local SEO
Posted: Thu Dec 12, 2024 7:52 am
There is a website on the global network that tells about the basic rules of local SEO – localseochecklist.org. All information is presented in English and is very useful for foreign entrepreneurs, since it takes into account the peculiarities of the functioning of the English-language Internet.
Read also!
"Website Search Engine Optimization: Myths and Reality of 2020"
Read more
And yet, some principles described there are 99 acres database universal and suitable for promoting domestic companies. Below is a list of the most important points that should be taken into account when promoting a site within a region.
Resource optimization:
use of keywords;
creating URLs that are understandable to users (in RuNet, addresses written in Cyrillic);
checking for duplicate content;
selection of attractive images;
setting up redirection to the main mirror (users will be able to enter the site through an address with or without www);
using Google Webmaster Tools to check if content is indexed correctly;
adding rel=publisher to the link to the business page profile on Google+ (the search engine does not take into account personal authorship, but only shows the publisher's page from Google+ in the search, and even then not always);
ensuring ease of navigation on the site;
Entering the name and contact details of the organization into Google Maps;
publication on the website of data about the cities where the company's branches are located;
filling the blog.
Google+ profile:
creating a business profile linked to a personal page;
checking the profile display in the required categories;
publication of the company logo and a sufficient number of photographs;
filling the page with information about the business.
Business profiles in search engines and aggregators:
Registration in Google My Business (Yelp, Yahoo and Bing are not required for domestic entrepreneurs, as they are not popular in Russia).
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Reviews:
ask customers to share their impressions of your company;
Make it easy to post reviews.
Conversion:
check that the mobile version of the site is working correctly;
leave your contact information in a visible place;
Make the reviews section visible.
Social media:
Set up the ability to comment and repost your posts via social media accounts.
Checking the quality of links.
Read also!
"Website Search Engine Optimization: Myths and Reality of 2020"
Read more
And yet, some principles described there are 99 acres database universal and suitable for promoting domestic companies. Below is a list of the most important points that should be taken into account when promoting a site within a region.
Resource optimization:
use of keywords;
creating URLs that are understandable to users (in RuNet, addresses written in Cyrillic);
checking for duplicate content;
selection of attractive images;
setting up redirection to the main mirror (users will be able to enter the site through an address with or without www);
using Google Webmaster Tools to check if content is indexed correctly;
adding rel=publisher to the link to the business page profile on Google+ (the search engine does not take into account personal authorship, but only shows the publisher's page from Google+ in the search, and even then not always);
ensuring ease of navigation on the site;
Entering the name and contact details of the organization into Google Maps;
publication on the website of data about the cities where the company's branches are located;
filling the blog.
Google+ profile:
creating a business profile linked to a personal page;
checking the profile display in the required categories;
publication of the company logo and a sufficient number of photographs;
filling the page with information about the business.
Business profiles in search engines and aggregators:
Registration in Google My Business (Yelp, Yahoo and Bing are not required for domestic entrepreneurs, as they are not popular in Russia).
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Reviews:
ask customers to share their impressions of your company;
Make it easy to post reviews.
Conversion:
check that the mobile version of the site is working correctly;
leave your contact information in a visible place;
Make the reviews section visible.
Social media:
Set up the ability to comment and repost your posts via social media accounts.
Checking the quality of links.