8 Useful Tips for Fast Local SEO
Posted: Thu Dec 12, 2024 7:54 am
Local search results are highly competitive, and recent changes to Google have made it even more difficult to compete for visibility. For example, local searches now feature ads at the top of the list even on mobile devices, pushing organic results down.
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But there is good news: using local SEO tools, you band database can significantly influence the position of a resource in local search results.
Test keywords in regional search.
Start your search engine promotion with keyword research. Many experts use Google's keyword planner for this, which is especially useful for collecting statistics on common queries.
8 Useful Tips for Fast Local SEO
Source: shutterstock.com
However, some time ago, the ability to manually set the location was removed from the foreign search engine, as a result of which it became more difficult to study the results of another region. Even if you enter the name of the settlement together with the keyword, when searching from another city, the SERP will still be different.
Three options for exploring regional search:
Adding the "near" parameter to the URL. You need to enter a query and then add "&near=city name". The search results will be arranged as if the query came from the specified region.
Using the "uule" parameter.
Using software to target specific GPS coordinates. This option is the simplest and most accurate of those presented.
Research of keywords in regional search results is necessary in order to optimize content for low-competition queries. Also, the keys will need to be added to the anchor text and HTML tags.
Take advantage of easy link building opportunities.
According to Moz statistics, almost a third of all ranking factors in Google are link signals, in particular anchor texts of incoming links, the level of authority of the referring resource, the volume of link mass, etc. This means that when promoting a new site using local SEO methods, link building is definitely worth taking into account.
Unfortunately, the number of links is not growing as fast as we would like. In order for someone to link to you, you first need to fill the site with content that even popular resources will want to place on their site.
Resource owners should also explore opportunities to collaborate with influencers and other methods of building an online reputation.
A recent survey of SEO professionals conducted by Link Assistant revealed the most effective link building tactics, according to experts.
Western experts have expressed the opinion that the following are the best sources of links:
local corporate websites (77%);
Yelp and similar directories (80%);
regional media (83%);
chambers of commerce (70%).
An interesting method of building up the link mass is to find broken links in the content of popular sites. Look through the publications that are in the first positions in the thematic search results for broken links and report the problems to the resource owners, offering your site as a replacement.
As the survey showed, over 40% of Internet promotion specialists have used this method in the last year. They claim that the method of obtaining links has proven to be one of the simplest and most effective in practice.
Look for additional link building opportunities through competitors.
Research your competitors to find sites with links to their resources.
Choose the right tool and start monitoring:
find out which resources link to the websites of other organizations in your field;
evaluate the authority level of each of the found domains (your analysis tool should help with this);
identify the most relevant and reliable sources;
write to the owners and try to establish cooperation.
Ensure NAP consistency.
NAP is the basic data about the company, i.e. its name, address and phone number. Local SEO involves posting this information in a variety of sources, and sometimes errors occur in publications. The owner of a regional company's website must constantly monitor mentions of the company and check the correctness of the NAP. If the data is incorrect, you must contact the site's technical support and report the error.
This point is very important, since on-page signals, including NAP, are the second and third most important ranking factors in Google's regional search.
Read also!
"SEO-optimization of the Internet site, or How to conquer the TOP"
Read more
But there is good news: using local SEO tools, you band database can significantly influence the position of a resource in local search results.
Test keywords in regional search.
Start your search engine promotion with keyword research. Many experts use Google's keyword planner for this, which is especially useful for collecting statistics on common queries.
8 Useful Tips for Fast Local SEO
Source: shutterstock.com
However, some time ago, the ability to manually set the location was removed from the foreign search engine, as a result of which it became more difficult to study the results of another region. Even if you enter the name of the settlement together with the keyword, when searching from another city, the SERP will still be different.
Three options for exploring regional search:
Adding the "near" parameter to the URL. You need to enter a query and then add "&near=city name". The search results will be arranged as if the query came from the specified region.
Using the "uule" parameter.
Using software to target specific GPS coordinates. This option is the simplest and most accurate of those presented.
Research of keywords in regional search results is necessary in order to optimize content for low-competition queries. Also, the keys will need to be added to the anchor text and HTML tags.
Take advantage of easy link building opportunities.
According to Moz statistics, almost a third of all ranking factors in Google are link signals, in particular anchor texts of incoming links, the level of authority of the referring resource, the volume of link mass, etc. This means that when promoting a new site using local SEO methods, link building is definitely worth taking into account.
Unfortunately, the number of links is not growing as fast as we would like. In order for someone to link to you, you first need to fill the site with content that even popular resources will want to place on their site.
Resource owners should also explore opportunities to collaborate with influencers and other methods of building an online reputation.
A recent survey of SEO professionals conducted by Link Assistant revealed the most effective link building tactics, according to experts.
Western experts have expressed the opinion that the following are the best sources of links:
local corporate websites (77%);
Yelp and similar directories (80%);
regional media (83%);
chambers of commerce (70%).
An interesting method of building up the link mass is to find broken links in the content of popular sites. Look through the publications that are in the first positions in the thematic search results for broken links and report the problems to the resource owners, offering your site as a replacement.
As the survey showed, over 40% of Internet promotion specialists have used this method in the last year. They claim that the method of obtaining links has proven to be one of the simplest and most effective in practice.
Look for additional link building opportunities through competitors.
Research your competitors to find sites with links to their resources.
Choose the right tool and start monitoring:
find out which resources link to the websites of other organizations in your field;
evaluate the authority level of each of the found domains (your analysis tool should help with this);
identify the most relevant and reliable sources;
write to the owners and try to establish cooperation.
Ensure NAP consistency.
NAP is the basic data about the company, i.e. its name, address and phone number. Local SEO involves posting this information in a variety of sources, and sometimes errors occur in publications. The owner of a regional company's website must constantly monitor mentions of the company and check the correctness of the NAP. If the data is incorrect, you must contact the site's technical support and report the error.
This point is very important, since on-page signals, including NAP, are the second and third most important ranking factors in Google's regional search.