8 Pros and 4 Cons of Content Marketing
Posted: Thu Dec 12, 2024 7:57 am
It would seem that content marketing is an ideal promotion tool. But, like any method, it has its drawbacks. Some can be found in specialized literature, while others are encountered by specialists in practice and they incur serious losses as a result.
Advantages of technology
Usefulness for the audience. Companies can gain special customer loyalty by sharing information that is truly useful and practical.
Unobtrusive. Content marketing is a type of cashapp database native advertising that does not irritate customers.
Savings. This feature can be considered a plus, but do not forget that low financial costs are associated with large expenditures of time.
Status. Dissemination of useful information helps the company convince the audience of the competence of its employees.
Virality. High-quality and well-promoted content begins to spread on its own, which allows you to significantly increase your reach.
Long-lasting effect. There are stories where, even several years after changing their activities, entrepreneurs received applications related to services that they had previously promoted through content.
Popularity. Expert articles, interviews and other materials based on the unique experience of a specialist make him famous. This person is mentioned more often in the media, he appears at various events.
SEO promotion. A kind of bonus when working with content is the opportunity to take high positions in search results.
Advantages of technology
Source: shutterstock.com
The disadvantages can be described as follows:
Content marketing is a long story. It would be a lie to say that quickly filling a site with good texts will immediately attract an audience. Results in this area are achieved only through hard work, often by an entire team.
Working with texts involves a large number of different tasks. First, you need to collect data, write an article, then optimize it, purchase links, etc. Only specialized organizations can handle this relatively quickly.
You need to work on content constantly. Competition is increasing every day, so in order for publications to continue working, their quality must be improved. Otherwise, you can lose your hard-earned positions.
Clients do not come immediately. Be prepared that it will take from 3 to 6 months from the moment of launching the site until the first applications are received (or you will have to invest more in promotion).
When Content Marketing Will Be Effective
When Content Marketing Will Be Effective
Each company needs to select a specific set of customer acquisition methods. However, there is no list of niches for which content marketing is most relevant.
Several conditions for the effectiveness of this type of promotion
Customers have questions about a product. Quality articles will tell you how to use the product and what problems it solves.
The audience searches for answers to questions on the Internet. Since the emphasis is on the text format, traffic is supposed to be obtained from search engines. Without relevant requests, the effectiveness of the content will be zero.
The company has employees who can act as experts. These are specialists who can tell about the product in a simple and interesting way. If there are none, and even the managers have difficulty formulating the advantages of the manufactured products, then even the most brilliant author will not have enough information to write quality articles.
Resources for content production. We are talking about the ability to allocate at least a minimum of funds for these purposes and spend a certain amount of time. If all specialists are constantly busy with work, and there is no advertising budget at all, there is no point in turning to content marketing.
Content marketing methods will be most effective if all the conditions described above are met. Before starting work, it is worth weighing all the pros and cons and carefully studying the risks in the absence of some. If the situation in the company does not correspond to these points at all, it is worth preferring other methods of promotion, for example, contextual and targeted advertising.
Advantages of technology
Usefulness for the audience. Companies can gain special customer loyalty by sharing information that is truly useful and practical.
Unobtrusive. Content marketing is a type of cashapp database native advertising that does not irritate customers.
Savings. This feature can be considered a plus, but do not forget that low financial costs are associated with large expenditures of time.
Status. Dissemination of useful information helps the company convince the audience of the competence of its employees.
Virality. High-quality and well-promoted content begins to spread on its own, which allows you to significantly increase your reach.
Long-lasting effect. There are stories where, even several years after changing their activities, entrepreneurs received applications related to services that they had previously promoted through content.
Popularity. Expert articles, interviews and other materials based on the unique experience of a specialist make him famous. This person is mentioned more often in the media, he appears at various events.
SEO promotion. A kind of bonus when working with content is the opportunity to take high positions in search results.
Advantages of technology
Source: shutterstock.com
The disadvantages can be described as follows:
Content marketing is a long story. It would be a lie to say that quickly filling a site with good texts will immediately attract an audience. Results in this area are achieved only through hard work, often by an entire team.
Working with texts involves a large number of different tasks. First, you need to collect data, write an article, then optimize it, purchase links, etc. Only specialized organizations can handle this relatively quickly.
You need to work on content constantly. Competition is increasing every day, so in order for publications to continue working, their quality must be improved. Otherwise, you can lose your hard-earned positions.
Clients do not come immediately. Be prepared that it will take from 3 to 6 months from the moment of launching the site until the first applications are received (or you will have to invest more in promotion).
When Content Marketing Will Be Effective
When Content Marketing Will Be Effective
Each company needs to select a specific set of customer acquisition methods. However, there is no list of niches for which content marketing is most relevant.
Several conditions for the effectiveness of this type of promotion
Customers have questions about a product. Quality articles will tell you how to use the product and what problems it solves.
The audience searches for answers to questions on the Internet. Since the emphasis is on the text format, traffic is supposed to be obtained from search engines. Without relevant requests, the effectiveness of the content will be zero.
The company has employees who can act as experts. These are specialists who can tell about the product in a simple and interesting way. If there are none, and even the managers have difficulty formulating the advantages of the manufactured products, then even the most brilliant author will not have enough information to write quality articles.
Resources for content production. We are talking about the ability to allocate at least a minimum of funds for these purposes and spend a certain amount of time. If all specialists are constantly busy with work, and there is no advertising budget at all, there is no point in turning to content marketing.
Content marketing methods will be most effective if all the conditions described above are met. Before starting work, it is worth weighing all the pros and cons and carefully studying the risks in the absence of some. If the situation in the company does not correspond to these points at all, it is worth preferring other methods of promotion, for example, contextual and targeted advertising.